Star Plus hopes 'My Name Is Khan' to strengthen its TRPS!

While it’s not a new fact that Bollywood films take the help of small screens when it comes to promoting their movies and songs, these days, TV channels are now taking help of Bollywood films in a bid to survive the race for highest TRPs.

It is believed that Star TV has approximately paid RS.15 crores for acquiring the TV rights of My Name is Khan which has been co-produced by Red Chillies Entertainment and Dharma Productions.

This piece of news has been confirmed by Anupam Vasudev, executive vice-president (marketing) at Star, though he did not divulge anything about the amount the channel had to shell out.

It is believed that when a channel airs a big Bollywood movie, GRPs gets a hike of about 30-40.This means that the channel can move one spot up in the viewership listings.

Vasudev is optimistic that My Name is Khan will be watched by many people when aired on TV, since it was a big-budget film and quite new. While an average film gets a rating of 2 and 3 when it is aired on the TV, it is expected that My Name is Khan will manage to earn a rating of 4-5.

Discovery-ing SRK

For die-hard fans of Bollywood actor Shah Rukh Khan, a.k.a. SRK, this could be the ultimate—a peep into the private life of their hero. Discovery Travel & Living has framed Khan—the master entertainer, a successful entrepreneur, a caring father and a loving husband—in all his avatars. In the process, fans get to see what they could have only dreamed of—the uncut version of Khan.

Living with a Superstar is a 10-episode series of celebrity voyeurism. The round-the-clock access given to a team to follow Khan across the globe yielded the highest vierwership ratings among all English entertainment and news channels at prime time on budget day—February 26—as per data compiled by audience measurement agency TAM Media Research.

Says Discovery Networks India senior vice-president and general manager Rahul Johri, explaining why they chose Khan among all celebrities, “Shah Rukh Khan is one of the biggest entertainers of the Indian film industry with growing popularity in the international markets. He was the unanimous choice.”

If Khan was the unanimous choice for the channel to broaden its viewership base, the Bollywood star also had no qualms being part of the programme. After all, it would give him the much-needed marketing platform to reach out to those who till now had kept away. The crafty strategist that Khan is, he manages to keep the structure of a reality show minus the crudeness of the format, which we encounter in many shows. The first episode takes us on a vacation to London with Khan and his family. Amidst the fun and games with his two children, Khan delivers the first of his homilies: One must not cheat to win. The show has several such scenes where the audience gets a glimpse of the man behind the superstar, away from the arclights.

In the second episode, we get a sneak peek into Khan’s make-up van. Though he takes pride in his van, he remembers to remind the audience: It’s not the van that makes the man. It’s the man who makes the van. By now, such one-liners from Khan have achieved the tag of ‘Shahrukhism’. The third episode ‘Hit Wicket’ at times sounds like an ad for Kolkata Knight Riders, the Indian Premier League team Khan owns.

“Our intention was to build a fresh property for Discovery. The network till now hadn’t explored Bollywood, so we felt it’s our responsibility to do something on that line to...