SRK wants to shake a Leg Before Wicket

Though everything is hush-hush, it is now known that Ganesh Hegde will choreograph the music video to promote Shah Rukh Khan’s Indian Premier League (IPL) cricket team.
It is learnt that the video is being shot in Mumbai with a bunch of youngsters. Shah Rukh is also likely to feature in it.

Avoiding copycats

No one associated with the project is willing to talk for now as SRK wants to keep it a secret. The actor-producer does not want other IPL franchises to follow suit and copy the idea of making a music video for the promotion of their teams as well.

Says an insider, “SRK is totally involved with his Kolkata franchise. He’s determined to make it the best and unique. And in true King Khan style, he wants everything associated with the team to be done lavishly.

For the past few days, casting was on for the video and SRK’s favourite choreographer Ganesh Hegde was pencilled in for it.” Vishal and Shekhar have composed the theme song for the video featuring Shah Rukh’s team.

Later date

Adds the insider, “Portions of the video have already been shot. Ganesh has been in constant touch with SRK. Over the next few days, the shoot will be completed and Shah Rukh will unveil the video at a later date.”

Incidentally, Hegde had also conceptualised and directed the album Shah Rukh Khan Kar Le Kar Le Koi Dhamaal last year as part of his Kaun Banega Crorepati promotions.

SRK has bought the Kolkata franchise for $75.09 million and his player line-up includes Sourav Ganguly, Ricky Ponting, Ishant Sharma and Shoaib Akhtar.

Author: Shaheen Parkar | Source: Mid-Day