RAB NE rated social, cleared for universal viewing!

Here is the big news regarding this week's prestigious release. As per trade and distribution sources, Yash Raj Films Pvt. Ltd.'s Aditya Chopra directed, RAB NE BANA DI JODI, has been rated as a 'social' and given a 'U' (universal) censor certificate (C.C. No. CIL/1/207/2008).

As per the additional information, RAB NE BANA DI JODI has a total length of 4490.20 metres in 16 reels, with an approximate running time of 165 minutes. The film will include in its prints the trailers of Yash Raj's next release, NEW YORK, starring John, Katrina and Neil and has a length of 76.20 metres.

The much awaited Shah Rukh Khan, Anushka Sharma and Vinay Pathak starrer is all set to release globally this Friday!

'Rab Ne Bana Di Jodi' expected to have huge opening

Rab Ne Bana Di Jodi is one of the most highly anticipated films to release this year. The film brings back director Aditya Chopra, with superstar Shah Rukh Khan and also introduces Anushka Sharma to Bollywood fans. The trailers and pictures have whipped fans into a frenzy and they are counting down the hours now til the film releases on December 12th.

Such is the excitement about the film that industry experts are predicting that the film should have an 80-100% opening at the box-office. However, Yash Raj is cautious about the film’s returns in the first week due to the recent Mumbai attacks but feels the takings will increase over time.

You may have noticed that they have kept the promotions for the film on the down low but that is just until after the film releases. A source from Yash Raj said, “The film is expected to open well and that's when Yash Raj plans to go full on with their second stage of promotions. There are a lot of media interactions planned once the film is out. Those who have seen the film cannot stop gushing about it and are sure that King Khan will take away all the major awards for Best Actor for 2008."

Not only is RNBDJ releasing in India on December 12th it is also releasing in Europe on the same day. This is the first time a Bollywood film has had a same day release in 30 countries worldwide including Holland, Germany, Switzerland, Austria, France, Denmark, Sweden and Norway.

A Yash Raj source said, “It can now be said it is not only the biggest releases from Hollywood are eagerly awaited by thousands of people overseas, but they will now understand that there is nothing quite like Hindi cinema to transport you to a different world and take your blues away."

With the tagline: “There is an extraordinary love story in every ordinary jodi”, we are sure this film that will transport audiences all over the globe into a world of love. We know we can’t wait to see it!

You look ‘uncool’ daddy!

King Khan is a complete method actor. In a day when a hip and happening look appeals to the masses, Shahrukh Khan has stepped down from his cool image for Aditya Chopra’s Rab Ne Bana Di Jodi . When the promos of the movie were aired on TV, SRK’s look surprised everyone.

A moustache, oiled hair and loose formal clothes on sports shoes! People couldn’t believe if it was really SRK on their screens – the man who had recently brought the ‘six-pack abs look’ in fashion.

And not just his fans, SRK’s kids were shocked too when they first saw his new look. In an interview SRK explains that his kids think he looks very uncool in the film. They even brought to notice that if his pants have been a little higher, it would have added to the un-coolness.

He further informs that his kids have already seen the film and loved it too. His daughter cried and felt sad for his character. SRK reveals, that though his kids liked their cool daddy’s ‘not so cool’ look after watching Rab Ne ..., they like him better in the ‘six-pack abs’ avatar. Now it’s only after Friday that we’ll come to know if SRK’s fans feel the same!