Shah Rukh Khan defeats Salman Khan, will walk ramp on grand finale!

Shah Rukh Khan, the badshah of bollywood who was in a bitter contention with macho Salman Khan for walking the ramp on the grand finale of HDIL Couture week to be held in Mumbai from tomorrow, has defeated his bitter rival Sallubhai and will walk the ramp on the final day.

Now, it has been officially confirmed by the event organizers that Shah Rukh Khan, and not Salman Khan, will walk the ramp on 16th October, when the scheduled finale event is going to be held. Shah Rukh Khan will be walking the ramp for launching his friend and ace director Karan Johar’s clothesline at the glittering event.

Gauri Khan, Shah Rukh Khan’s better half, will also be accompanying him on the ramp for displaying Karan Johar’s range of designs. On the other hand, a furious Salman Khan does not want even to be present in Mumbai on that day of grand finale, leave alone attending the show.

Earlier, Salman Khan had asked the organizers to allot the grand finale show for his charity origination ‘Being Human’ clothesline and had even roped in the biggies from bollywood to walk the ramp for him. For instance, Aamir Khan, Sanjay Dutt and Akshay Kumar will be doing the honor for Sallubhai’s charity organization.

One theory doing the rounds in the industry about Shah Rukh Khan’s win over Salman Khan attributes it to the clout that Karan Johar, the famous director and producer, hold in bollywood. According to this view, it was Karan Johar who ensured that the grand finale of the Couture week went to Shah Rukh Khan as he was displaying Karan’s designs.

Another argument advanced by Shah Rukh Khan camp to the organizers of the event was that there was nothing personal for King Khan in the event as to invite Salman Khan’s objection. Shah Rukh Khan was walking the ramp for Karan Johar, and so Salman Khan factor should not come into play.

Even for Salman Khan, there was nothing personal, as he was walking the ramp for a charitable organization ‘Being Human’ and not for his own designs. This tilted the scale in Shah Rukh Khan’s favor, and finally Salman Khan was allotted the day of 13th October to walk the ramp, instead of grand finale on October 16.

In any case, Salman Khan will be too busy on the 16th of October as his latest flick ‘Main Aurr Mrs. Khanna’, pairing him opposite gorgeous Kareena Kapoor, is releasing on the same day. He is most likely to be busy with the promotion of his upcoming mega- budget flick than involving himself with these events.

But skeptics say that ‘Mr Aurr Mrs. Khanna’ was the main reason that Salman Khan wanted to be in limelight as it would have promoted his flick effortlessly. But it seems that Shah Rukh Khan has again queered the pitch for macho Khan, what say?

Hyundai, SRK rewrite brand-celebrity script

There is nothing new about Bollywood ambassadors endorsing car and bikes. Everyone from Aamir Khan to Abhishek Bachchan, Saif Ali Khan to Hrithik Roshan feature in some automobile endorsement or the other. But car maker Hyundai is rewriting the usual brand-celeb script with Shah Rukh Khan.

Khan is actually involved in the scripting, advertising and storyboard brainstorming for the i10 brand which he represents. His company Red Chillies is also making the new i10 commercial which will debut for the Diwali season starting October 8.

Speaking to ET Now , Shah Rukh Khan said: “Many of the companies I represent take feedback from me. I use these products...like the Hyundai cars...so I can give a creative suggestion. In most of the scripting and advertising I do take a very active call.”

The latest commercial for the i10 also included substantial inputs from the King Khan. “Normally for a commercial, the story and script is developed and decided by Hyundai and its advertising agency – Innocean ,” said the Hyundai spokesperson . “Once the story board is decided it is shared with SRK and at times he gives his inputs and suggestions about the production or dialogues so that it adds value to the entire script or story. For this particular ad also the same procedure was followed.”

The new i10 spot featuring SRK will highlight a fresh positioning twist for the car as a chic, urbane, stylish, reliable and desirable product . That positioning has also necessitated a tweak in the branding for Hyundai’s flagship Santro. “We are now positioning the Santro as a more family-oriented mass car which has its advantages like mileage, cost of ownership and trust of over 15 lakh customers,” says the Hyundai executive. Also, it is targeted towards tier 2 and tier 3 towns while the i10 is positioned as the most desirable compact car with primary target being young working couples; small nuclear families and more for urban use.