WATCH: SRK, Kajol in a new animated avatar "Koochie Koochie Hota Hai"

Here's the first look of the movie Koochie Koochie Hota Hai which is an animated version of Karan Johar's directorial debut Kuch Kuch Hota Hai.

Discovery to air today 'Revealed: Shah Rukh Khan'

Even as Travel and Living is all set to start a series on Living with A Superstar later this month, its sister channel Discovery will telecast Revealed: Shah Rukh Khan this week on the formula for the actor’s unparalleled success – both at home and abroad.

The single-episode programme will have social anthropologists, filmmakers, scholars, critics and lifestyle commentators detail the virtues which make him the consumer friendly face for brands, an innovative entrepreneur, a mega filmstar, an NRI icon and an ideal family man. The experts will explain indepth the impact he has had on both Bollywood and India’s image abroad.

Discovery Channel will air the programme on 19 February at 8 pm and repeat it at 10 pm. The programme will repeat on 20 February at 9 pm and 11 pm and 21 February at 8 pm.

Coming from India's bourgeoning middle class, Shah Rukh Khan’s meteoric success in Bollywood makes him the poster-boy of multiple generations.

Discovery Channel will bring an engaging one-hour programme detailing how his insatiable ambition combined with the overall socio-political changes during the last two decades and the country’s globalisation path transformed an industry-outsider to an icon of contemporary India.

Said Discovery Networks Asia-Pacific senior vice president and general manager – India Rahul Johri, “Discovery Channel’s unique strength is in uncovering the unexplained phenomenon, be it life-changing events, personalities with global influence or unique wonders of our nature. This time it will examine the beginning, growth and impact of one of the biggest success stories of contemporary India – Shah Rukh Khan.”

Commenting on the programme, Shah Rukh Khan said, “I have enjoyed watching the Discovery Channel for many years. I am quite excited that viewers will now watch a programme on my life on this exceptional channel.”

A range of experts including social anthropologist Shiv Vishwanathan, film scholar MK Raghvendra, film critic Anupama Chopra, advertising and brand expert Prasoon Joshi and media expert Priya Tanna will uncover the secret for Shah Rukh Khan’s enviable success.

Discovery Channel commissioned Blue Mango Films and Red Chillies Idiot Box to produce the programme.

The same duo have produced Living with A Superstar, a 10-episode series on Shah Rukh Khan. It will be aired every Friday from 26 February at 9 pm, and repeated several times a week.

The series, which was the most expensive show ever made by the group in India, had been conceived around 18 months earlier and shot in several countries beginning with the IPL in South Africa.

It will show Khan with family and on vacation, his relationship with his wife Gauri and children and other relations, unique filmmaking process and approach, time management and being switched on 24x7, brand power, interactions with fan and staff, life outsode India, his castle Mannat and Shahrukhisms, Johri said.

He said Khan had given great access into Mannat to this channel than any other. He also said the channel was not like a biopic, nor did it have any interviews. It was told almost entirely by Khan in his own voice.

'My Name is Khan' breaks UAE box office record

The epic film 'My Name is Khan' has smashed the record for the biggest opening of a Bollywood film in the UAE.

The National reported that 135,858 tickets had been sold in the four days since the movie began its commercial run in the country last Thursday.

Starring one of Bollywood’s biggest stars, Shah Rukh Khan, the film centres on depictions of Islamophobia after 9/11. Directed by Karan Johar, the movie also stars Kajol.

My Name Is Khan is triumphant entry for Star-Fox in Bollywood

Star-Fox, the American co-producers of Karan Johar's My Name Is Khan are mighty pleased with the outcome of their first international collaboration.

Interestingly, the music in MNIK is not being seen as a hindrance for the international market.

Says Vijay Singh, CEO Star-Fox, "The songs are not lip-sync and they do not hamper the flow of the narrative. The myth that the songs must be lip-sync has been broken. The idea is to push the boundaries and see how far we can take Bollywood. MNIK has raised the bar for Indian cinema. Abroad, my colleagues in LA are surprised by the kind of numbers we're getting in the US. Khan has performed 2 1/2 times better overseas than any other Indian film. It's a great moment for Bollywood. Nobody knew what the upper limit for profits was for Bollywood internationally. People leave the theatre with a message in their heart. We all went through some difficult times initially. But that's all behind us now."

Singh says the Star-Fox headquarter in LA were watching the progression of MNIK very carefully. "We always believed in the film. Right from Day 1, they were looking at Khan not as a film on issues but an epic love story. That's what attracted us to the project in the first place. We've put the film in different countries keeping in mind the different audiences. In the UK we've given it the highest number of prints possible. We worked very closely with Karan Johar and then marketed the film according the cultural requirements of the specific countries. Our colleagues all over the world were taken into confidence. We don't see the international market as a spill over of the Indian market. We spent money in every market to set up the film keeping in mind the specifics."

Says Vijay, "Audiences for Indian cinema are changing all over the world. MNIK had the biggest and the best talent in Hindi cinema."

And now Star-Fox will produce another Hindi film. "This time more of an entertainer on a far less lavish budget but with an underlying message," promises Vijay Singh.