Check Out: SRK in his many moods in the Belmonte campaign

What do you get when you have the biggest superstar of the country and one of the best photographers come together for a campaign? Sheer Magic! Yes that's what happened when ace lensman Dabboo Ratnani captured 'Baadshah of Bollywood' Shah Rukh Khan in his many moods for a special campaign for Belmonte.

King Khan is seen in as many as 8 different outfits ranging for business wear to party wear and needless to say, he looks super cool in each one of them. The campaign introduces Belmonte's 8 days a week concept which flaunts a fresh collection of 8 new looks, seven for each day of the week and one for that special Saturday night.

Shahrukh's grand 'Benvenuto'

A VIP 'welcome' is what Shah Rukh Khan got upon his arrival at Rome's Fiumicino airport. Also a special exit from the terminal

Shah Rukh Khan was in Rome on Sunday for the international premiere of My Name Is Khan. After landing, the actor didn't have to go through the regular customs route and was instead granted a VIP exit.

The organisers ensured that the actor was given special treatment. They did not want a repeat of the incident (see box) in the US where the actor was held for questioning for two hours after he landed.

It is learnt that the officials were briefed well in advance about SRK's arrival details and were instructed to give him a 'special' exit.

An insider reveals, "Shah Rukh arrived at Rome's Leonardo da Vinci-Fiumicino airport.

On landing, he was greeted by a special convoy that accompanied him to the special exit. The actor also did not have to go through the customs check.

This privilege is mostly extended to politicians and VIPs. An since SRK is a huge star in Italy, they offered him this special welcome.

Aalif Surti of Fox confirms, "They were extremely warm to Shah Rukh and made sure everything was taken care of.

He also got four personal security guards who dropped him off till the exit. They also made sure he was given some food and refreshments on landing."

My Name is Khan releases in Italy with around 100 prints. Surti adds, "Next up, is China. It's a huge deal as something like this hasn't happened in the last 20 years."

In August 2009, immigration officials at a US airport grilled Shah Rukh Khan for two hours because his name came up on a computer alert list.

He was detained for questioning early one morning at Newark Liberty International Airport in New Jersey. The actor was headed to Chicago to take part in celebrations with the city's South Asian community.

He was frisked and had his luggage searched and the Indian embassy in Washington had to intervene and they let him go after consular officials sought his release.

Shahrukh Khan Performs at the Sahara Sports Awards

All the sportsmen and celebs that mingled at this year's Sahara Sports Awards were in for a treat as none other than Shahrukh Khan took to the stage to put on a show worthy of the star-studded event!

Wrestler Sushil Kumar and boxer M C Mary Kom were the lucky winners of the Sportsperson of the Year award. Sachin Tendulkar was named Cricketer of the year as well as Icon of the Millenium, not bad!

What's even better is that SRK came back from filming Don 2 in Berlin to perform at the event (and probably celebrate his birthday on November 2) during which fourteen sportspersons were honored in categories such like Cricket, Billiards, Tennis, Golf, Squash, Hockey, Athletics, Boxing, Badminton, Football, Chess and Table Tennis.

King Khan invited tennis player Sania Mirza, Sunil Gavaskar, Sachin Tendulkar, Sourav Ganguly, Rahul Dravid and Anil Kumble to join him on the stage and made them all dance along to the tunes of his movies, including Chak De India.

Check out our pics of SRK performing at this year's Sahara Sports Awards and let us know if you think it looks hot or not!

Shahrukh Khan gaining muscle!

Shahrukh Khan will see little slim in his home production Ra One. But the King Khan is now busy with his fitness expert Prashant Sawant. Shahrukh Khan is gaining muscle for Don 2. Prashant Sawant had train King Khan to build his six packs in Om Shanti Om. Not only Shahrukh Khan the trainer is also busy to fit Boman Irani too for Don2.

One source said: “SRK's role in Don 2 requires him to not just be fit but to have a tough, athletic and lean body -- something that can help him do high-intensity stunt sequences effortlessly. Prashant Sawant, his trainer of 10 years, is helping him achieve that. For over a month now, the actor has been undergoing extensive weight training along with a high-protein diet that helps build muscle mass.”