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Tuesday, August 10, 2010

Shahrukh Khan Asks Fans to Find Tagline for 'Ra.One' Poster

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When Karan Johar needed help to find a name to his Bollywood adaptation of Julia Roberts's 1998 movie Stepmom he took to Twitter to ask fans for help. And help he received! KJo's new venture brings together the blockbuster 'sister' pair from Kabhi Khushi Kabhi Gham, Kareena Kapoor and Kajol.

When the film, directed by debutant director Siddharth Malhotra, was wrapping up, the film makers were thinking of a title and Siddharth Malhotra tweeted his buddy Karan Johar with the short list of Stepmom adaptation titles:

"Hey...our shortlist for STEPMOM title options...which one do you like...LOVE YOU MAA...WE ARE FAMILY...HAMESHA and FOREVER...and GHAR...".

This gave Karan Johar an idea: why not let fans choose a title? After all, they will be the ones to go see it: "which one do you like...LOVE YOU MAA...WE ARE FAMILY...HAMESHA and FOREVER...and GHAR..." the producer tweeted in an attempt to engage his followers in the creative process. As fans opted for We Are Family KJo obliged and a new movie was born!

Now Shahrukh Khan is trying something similar! The king of Bollywood has asked followers on Twitter to help him with a tagline for a poster of his upcoming movie Ra.One, co-starring Kareena Kapoor. But first he needs to explain what the movie is about:
"G.One is made of solid electricity...he has come in the real world from a virtual one to fight against RA.one the evil force," Shahrukh tweeted.

"He is the Good one....that's why for short...his name is G.One...which also stands for Life in Hindi,' he tweeted.

So now fans have an idea of what the action flick is about and can help SRK find a good tagline! "Please help me and give me a kick ass line for G.One the good guy...it should be a tag line for the first poster I release," SRK tweeted.

Can you come up with a good tagline for Shahrukh Khan's Ra.One poster?

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