Shah Rukh Khan felicitated at CNBC-TV18's India Business Leader Awards

Shah Rukh Khan was presented the newly instituted Entertainment Business Leader of the year award at India Business Leader Awards Friday, December 7.

Reliance Industries' Mukesh Ambani won the Outstanding Indian Business leader award.

Other award winners included Ratan Tata who won the "Taking India Abroad" Award. For having bagged the Tata-Corus deal and Pepsico Chief Indira Nooyi won the Global Indian Award.

The award to Shah Rukh Khan was a tribute to his consummate marketing skills evident during the promotion of his film Om Shanti Om, Bollywood's biggest grosser ever.

Shah Rukh courage of conviction in first producing a film that stepped way out of the mould and then promoting it aggressively in the face of a competing film from Sony was inspiring.

The 42-year-old actor and filmmaker has great ambitions for his production company - Red Chillies Entertainment

Referring to the Hollywood companies that have stepped into the lucrative market of film production and distribution in India, Shah Rukh the filmmaker says:

"They may have big budgets, big banners but I have Shah Rukh Khan! And I will ensure that Red Chillies never has to give way to any production - whether it's Sony or Columbia."

Sawf News

Dard-e-Disco & Disco Dancer

It was the launch of E Niwas’s My Name is Anthony Gonsalves, starring debutant Nikhil Dwivedi, Amrita Rao and veteran Mithun Chakraborty, scheduled for 8 pm on Friday night.

Mithunda walked in first, followed by the rest of the cast. But there was one person who was yet to make a grand entry, King Khan — he was supposed to unveil the music of the film.

Mithun propped up the bar, chatting with all, drink in hand, smiling for the shutterbugs and trying to pass his time. It was nearing 11 pm when someone announced that Shah Rukh Khan was about to make an entry.

Mithun had by then moved to the first floor of the venue. Going to the balcony, he started bellowing, “Shah Rukh, Shah Rukh, kahan hain tu, yaar?” Moments later, SRK entered escorted by bodyguards. Again, Mithun called out the Bollywood Badshah’s name, this time louder than before to everyone’s surprise. Shah Rukh, unaware of the great presence above him, waved out the way he does to hysterical fans.

“He didn’t see me!” exclaimed Mithun, throwing his hands up in the air. But when SRK stepped out of the lift, the first thing he said was “ Da ,” on seeing Mithun.

The original Disco Dancer forgot his long wait and held open his arms to hug the Dard-e-Disco star. “I was calling out and you waved to me as if I was one of your fans,” complained Mithun. “Oh, was it you Da? I’m so sorry, I really thought it was just another fan calling out my name,” apologised the six-pack Khan. To which Mithun replied in jest, “It’s not your fault, dear, I’m so dark that you wouldn’t be able to see me from that distance anyway.”

Sharin Wader, TNN