Star Plus hopes 'My Name Is Khan' to strengthen its TRPS!

While it’s not a new fact that Bollywood films take the help of small screens when it comes to promoting their movies and songs, these days, TV channels are now taking help of Bollywood films in a bid to survive the race for highest TRPs.

It is believed that Star TV has approximately paid RS.15 crores for acquiring the TV rights of My Name is Khan which has been co-produced by Red Chillies Entertainment and Dharma Productions.

This piece of news has been confirmed by Anupam Vasudev, executive vice-president (marketing) at Star, though he did not divulge anything about the amount the channel had to shell out.

It is believed that when a channel airs a big Bollywood movie, GRPs gets a hike of about 30-40.This means that the channel can move one spot up in the viewership listings.

Vasudev is optimistic that My Name is Khan will be watched by many people when aired on TV, since it was a big-budget film and quite new. While an average film gets a rating of 2 and 3 when it is aired on the TV, it is expected that My Name is Khan will manage to earn a rating of 4-5.