Shahrukh Khan Eager to support the youth!

Popular entertainment channel MTV is all set to air romantic movies that will appeal to the Indian youth.

The most interesting part is that Shahrukh Khan’s TV production company Red Chillies Idiot Box will be producing few of the movies.

In a press release, Khan said that they are extremely happy to be associated with a channel like MTV which produces youth oriented shows and is extremely popular among the young generation.

He also added that it is important to encourage young talent in an industry where the competition is extremely intense.

It has been reported that makers, actors and content of these movies were shortlisted online and everyone had to undergo grueling online auditions.

The name of MTV’s new series is Luv Reels and it has been reported that it is India’s first user generated film series.

MTV has collaborated with two production houses – Red Chillies Idiot Box and Milestone Movies Pvt Ltd – to produce three romantic movies as part of this series.

Aditya Swamy, senior vice president (Sales and Marketing), MTV India commented that young people in India love to see creative shows and this new series has been made keeping in mind the ideas and lifestyle of the new generation.