Shake a leg with Shahrukh Khan

The Kolkata Knight Riders have not won the title yet, but when it comes to creating brand value they are miles ahead of the rest.

In yet another marketing ploy, Kolkata Knight Riders have announced a ticket for Rs 32,000 per day that includes access to the super speciality enclosures at the Eden Gardens and to the post-match parties.

That means you can rub shoulders with the who's who of the cricket world and the Bollywood fraternity for a price that is almost five times expensive than the maximum priced ticket of Rs 6,500.

It is also reported that this marketing move has been devised in an attempt to maximise profit with the Eden Gardens' capacity nearly halved to 44,000 due to renovation.