SRK-starrer ko Buyer Mil Gaya

King Khan's fans are in for a treat. They no longer have to wait for Karan Johar’s magnum opus, My Name Is Khan, to catch their star onscreen.

Viveck Vaswani’s long-awaited Dulha Mil Gaya (DMG) is complete and the film has found a buyer. “Everyone has a view on DMG but no one has seen it. I have bought into the equity of this film because I like it and I have got it at the right price (industry sources say approximately Rs 30 crore). I am sure

I will not have to wait 10 years to recover my investment. Having Shah Rukh Khan in the film is like the cherry on the cake,” says Rajat Jhunjhunwala, a finance professional with an investment and restructuring background with a passion for media. “It is a different mode of thought and I want to see if it will work,” says Jhunjhunwala, who has taken over the reins of Morpheus Media Ventures (MMV), a boutique media firm..

MMV is in a 50:50 partnership with Vaswani’s Insight Productions and has an equal share in the film’s IPR. Moreover, MMV will present the movie, which means the company has all rights to monetise the film across theatrical, satellite, digital, DTH and home video. For the young financier, the opportunity was irresistible. It was a chance to make a foray into Bollywood with a big film.

After doing regional fare for last two years, SRK’s 45 minutes was the much-needed booster. All that the film needed was “a small round of fund-raising from private equity firms” which was a cakewalk for Jhunjhunwala.

So what is the hullabaloo all about? “If you do a search on the net, you will find hundreds of stories on the film,” says Vaswani, who first announced the film in 2006. From stories of Brian Lara making a debut to Maverick Productions making an entry and now finally an exit from the film, to talks of SRK’s duration of role, Vaswani has seen a lot of ups and downs. “It’s a fresh, vibrant colour burst of a film.

Maverick is out of the film, SRK is there for close to 40 minutes in the second half of the film but because he has not taken money from me, I do not see this as a professional assignment. I see it as a personal favour and so I have billed his role as a guest appearance. But he is always a draw, he always delivers time and again,” he says.