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Monday, September 14, 2009

Shah Rukh Khan´s Red Chillies, With TERI Launches ‘Lighting A Billion Lives’

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Red Chillies in association with TERI (The Energy and Resource Institute) recently sponsored the launch of the ‘Lighting a Billion Lives’ campaign in five remote villages namely Jadapal, Tarajodi and Ahirajpur villages in Orissa and Panchpadi and Bhanwata villages in Rajasthan.

The majority portions of these villages were un-electrified and used kerosene as their source of energy. As a part of the campaign solar lanterns are begin introduced in these villages.

The implementation of this project will be done by the end of April. Once the implementation process is completed, updates will follow in a month's time.

The implementation of the campaign was also helped by NGOs such as Society for People’s Awareness and Rural Development Action (SPARDA) and Forum for Integrated Development and Research (FIDR) in Orissa and Humana People to People India in Rajasthan. Red Chillies is proud to bring smiles and touch lives through this initiative.

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