The juice on Shahrukh's My Name is Khan!

Bollywood badshah Shahrukh Khan's latest flick My name is Khan is all set to take over the box office when it releases in 2010 - the gargantuan film has already made Rs 100 crore!

Fox Star studios have snapped up the film's distribution rights for the humongous amount and the film has now attained the status of being the hottest, most widely released Bollywood flick ever. No other movie in the history of Bollywood has been purchased at this high an amount. My name is Khan more or less obliterates last year's hurricane that was Ghajini.

Aamir Khan's Ghajini was purchased for Rs 90 crore, and while many thought those numbers would be unbroken for years to come, King Khan went the whole Rs 100 crore hog with My name is Khan. The film is produced by SRK's Red Chillies Films, but here's the juice - My name is Khan's minuscule budget was an estimated Rs 38 crore; so SRK and the rest of the cast and crew have made more than twice the money already!

Shahrukh Khan is a bonafide crowd puller - any movie producer is more than safe to have SRK as the film's lead as the film is bound to make at least twice the production budget. Just look at what happened to 'Don', 'Om Shanti Om' and last years 'Rab ne bana di jodi' - they were all box office Godzillas. Even the poorly reviewed 'Rab ne' made three times it's budget just because it starred the mega showman SRK.

Fox Star's Rs 100 crore buyout of My name is Khan proves that Hollywood is gathering more and more interest in Bollywood flicks, and studios are not afraid for a quick cash-in. And who better to set the transition in motion than King Khan? According to a certain film critic, "SRK is a colossal global entity who inspires confidence in buyers and excitement among the audience". I do not dare disagree.

My name is Khan's director Karan Johar was hunting for potential distributors at the 62nd Cannes Film Festival. He will bring the finished product to Cannes next year, quite like he did with his last directorial venture 'Kabhi Alvida Na Kehna'. In case you didn't already know My name is Khan reunites one of the most famous Bollywood screen couples after a gap of almost a decade - Shahrukh Khan and Kajol. The buzz is huge, the money is monstrous, the stars are the absolute A-list; unless it turns out to be like KANK, My name is Khan should certainly beat Ghajini for the all-time Box office top spot.