Shahrukh being sought for a public service message

The state government is seeking Shahrukh Khan for an anti-child labour campaign. But will the superstar give his nod?

Initially, Aamir Khan was approached by the government for the campaign. But because Aamir has declined the offer, the labour ministry is thinking of roping in another Khan. And who else better than Shahrukh?

The reason for Aamir’s no is that he doesn’t want to be too preachy with his various public service messages. He has already done a few public service ads for the government. And doing another one can take away the credibility of the previous ones. According to Aamir, as reported by a daily, “I didn’t want to dilute the (message in the) ads that I’ve already done by doing another one.”

Aamir has already done ad for elections and the ‘Atithi Devo Bhava’ campaign for Indian tourism. He is face of ‘Incredible India’.

Kavita Gupta, state labour secretary admits that Aamir was the perfect person to launch the campaign, but his denial has disappointed the department. Ad man Prahlad Kakkar who is set to direct the campaign, feels Aamir’s refusal may be because of creative reasons than for the cause.

Now, the ministry plans to knock at Shahrukh’s door. Let’s hope SRK agrees to do this campaign. But the superstar hasn’t said anything on this; he is not in India and is holidaying and shooting in US.