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Friday, December 12, 2008

SRK returns with Rab Ne Ban Di Jodi

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Shah Rukh Khan's not just taking a chance with his dancing abilities but the mood of the audiences too. The sole film featuring the star in 2008 Rab Ne Bana Di Jodi which has not had the usual publicity drive releases today.

The actor feels that the film's fate is in the hands of God. "Adi (Aditya Chopra) and I feel that God has made this film, Rab Ne Bana Di Jodi is controlled by rab (God). We are strong believers of God. We think rab will take care of it and the people who go to watch it. We just want them to smile in this time of depression," he said.

With a sombre mood in the country post the terror attacks producers hope that SRK's presence will attract the audiences back to the theatres.

"People are really looking forward to this movie because number one Shah Rukh Khan is coming back after more than a year. Number two people really want to go out now. We feel that Friday, Saturday, Sunday will be great for this film, 75 per cent tickets have already gone for the weekend," said Alok Tandon, Chief Operating Officer, Inox.

"It has the promise, it has the potential of becoming a big hit. Obviously one will have to wait for the first show and how audiences react to it and how many people actually walk to the ticket window and buy tickets," said Anand Vishal, Vice President, Marketing, Fun Cinemas.

While in Delhi too, cinema halls bearing the brunt of low revenues in the past few weeks have a reason to celebrate.

"We were waiting for this movie and now it has finally arrived. I think it will be a revival from the drought that we have been facing for the past two-three weeks. The demand is very high and I think our weekend will be all sold out," said Amitabh Vardhan, CEO, PVR Limited, New Delhi.

As a parched film industry awaits a hit all eyes rest on the fate of Rab Ne and Ghajini, which follows suit.

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