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Wednesday, June 04, 2008

SRK is Laughing all the way to the Bank!

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Never mind they lost out on the field but off it, Kolkata Knight Riders have raked in big bucks - says the Indian Premier League (IPL) Chairman and Commissioner Lalit .

Almost two days since the pulsating final, the IPL fever still rules. And the man of the moment is not Yusuf Pathan or Shane Watson, but Lalit Modi. His brainchild - the IPL - broke television rating records and the profits from the league is just mind-boggling. And he reveals that Shah Rukh Khan is laughing all the way to the bank.

You don't expect everyone in Year I to make a profit and like I said this is a life-long ownership of the team and I always predicted that the teams will make a profit in Year III or IV. Some teams actually did make a profit in Year I though. Maximum money, I think is made by the Kolkata Knight Riders because of Shah Rukh Khan and the marketing programme that they had made. They made the maximum amount of money. But the others haven't done badly either. The gate collection which is the major part of the revenue, which was estimated to be quite low, have actually swelled up the kitties of all the franchises down the line.

CNN-IBN

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