SRK's IPL video costs Rs 1 crore

Shah Rukh’s IPL song on the Kolkata Knight Riders is said to be the most expensive music video ever made.

The video costs Rs 1 crore, has been conceptualised and directed by Ganesh Hegde and the music has been composed by Vishal-Shekhar.

Manish Malhotra and Anahita Shroff Adjania have designed the outfits. Says Shah Rukh, “I don’t know if it’s the costliest video ever made but it is expensive as we had to use a lot of props, dancers, costumes and VFX etc.”

About the lyrics of the song, he adds, “The words Korbo Lorbo Jeetbo were suggested by Sujoy Ghosh. The idea was to tell everyone that you can desire the highest prize in life. In this case, symbolically, the golden helmet.

As long as you have the will to do, to fight, to win... life will give you all you want from it.” Of the team’s colours, he says, “The colour of victory is gold, the colour of power like Maa Kali is black...

so the essence of the video is black and gold... fire signifies the constructive agression the youth should instil in them-selves to succeed in life.

The team is for the youngsters as it stands for the ideology I believe in... starting from Kolkata, it should reach out to every youngster in the country”