Shah Rukh Khan launches Filmfare's New Issue

King Khan is an old term. Now Shahrukh Khan is better known as the six-pack Khan. And if he is at an event, the Media cannot resist but ask him about his six-pack abs.

And thats what you get to see not only in Om Shanti Om but also on the cover of the latest edition of Filmfare.

"I am very embarrassed, people come to see my abs and not my acting. Actually I am very shy of photo shoots,” says Shah Rukh.

When asked if was there just to flaunt his six-pack abs cover, or to promote Om Shanti Om, he said, “Well it’s just not a promotional event for Om Shanti Om, its my relation with Filmfare as well."

So will he steal the show in Om Shanti Om?

“I think this film is completely ruled by the two leading ladies and that is Farah khan and Deepika,” said SRK.

Be it the ladies or his six-pack abs. or just him, Mr producer is doing whatever it takes to get movie buffs to the theatres when it hits the screen on November 9.

Manisha Mahaldar, IBNlive