"I am very shy of photo shoots" - King Khan

After launching many a health clubs the Om Shanti Om star will be soon seen with his super six pack abs on the cover page of the new October issue of Filmfare.

Along with unveiling the new cover of Filmfare the actor also launched Filmfare’s new initiative, Filmfare mobile, India’s first mobile magazine with filmy news and gossip.

Shah Rukh Khan attended an event Wednesday, October 24 at Hotel Inter Continental, Mumbai, to promote the October Issue of Filmfare magazine that features him shirtless on its cover flaunting his six pack abs.

Shah Rukh, who sweated a lot to acquire the look for his role as a young actor of contemporary Bollywood in his forthcoming film Om Shanti Om, was asked if he was at the event to promote the Filmfare issue on his six pack abs or his film.

Talking about the shoot for the magazine cover he joked.

"I am very embarrassed; people come to see my abs and not my acting. Actually I am very shy of photo shoots.

Shah Rukh may have worked very hard to make Om Shanti Om a success but he remains modest about his effort saying it is not he who will steal the show in the film.

IndiaTimes