Shahrukh Khan Eager to support the youth!

Popular entertainment channel MTV is all set to air romantic movies that will appeal to the Indian youth.

The most interesting part is that Shahrukh Khan’s TV production company Red Chillies Idiot Box will be producing few of the movies.

In a press release, Khan said that they are extremely happy to be associated with a channel like MTV which produces youth oriented shows and is extremely popular among the young generation.

He also added that it is important to encourage young talent in an industry where the competition is extremely intense.

It has been reported that makers, actors and content of these movies were shortlisted online and everyone had to undergo grueling online auditions.

The name of MTV’s new series is Luv Reels and it has been reported that it is India’s first user generated film series.

MTV has collaborated with two production houses – Red Chillies Idiot Box and Milestone Movies Pvt Ltd – to produce three romantic movies as part of this series.

Aditya Swamy, senior vice president (Sales and Marketing), MTV India commented that young people in India love to see creative shows and this new series has been made keeping in mind the ideas and lifestyle of the new generation.

King of Romance Shahrukh Khan to produce romantic movies for youth

Bollywood superstar Shah Rukh Khan’s TV production company Red Chillies Idiot Box is set to produce romantic movies for the youth that will be aired on MTV.

After non-stop music and adventure-based reality shows, MTV is venturing into romantic movies that will appeal to the Indian youth.

The channel has collaborated with two production houses - Red Chillies Idiot Box and Milestone Movies Pvt Ltd - to produce three romantic movies as part of their new series “Luv Reels”.

“I feel that it is very important to encourage young talent in an industry where there is such fierce competition. Keeping that emotion in mind, we are very happy to associate with MTV to launch careers of fresh talent,” Shah Rukh said in a press release.

With this series, MTV is giving a platform to young aspiring actors, singers and music composers. The makers, actors and content of these movies were shortlisted online and the cast for all three movies was selected after gruelling online auditions. The movies have been shot in London and Mumbai and are ready for release.

“Young people are always looking for fresh forms of entertainment and who knows the pulse of this audience better than the audience itself. ‘Luv Reels’ is India’s first user generated film series and it could potentially be the start of something very powerful,” Aditya Swamy, senior vice president (Sales and Marketing), MTV India, said in a press release.

The movies will be on air every Saturday starting July 3.

SRK will act and do voiceovers in his production, Fauji 2

Buzz is that Shah Rukh Khan will act and do voiceovers in his television production, Fauji 2. The actor is revisiting the soap that was his small screen debut over two decades ago.

It is learnt that SRK will appear as the father of Abhimanyu Singh - the character he played.

Says a source, "Shah Rukh will be seen providing guidance to Abhimanyu. He will appear without recourse to any gray hair. Khan will be providing inspirational and pep talks to Abhimanyu in an army kind of look."

There is also talk that Pulkit Samrat (Lakshya of Kyunki) has been approached to essay the character of Abhimanyu. He has gone through the auditions and look tests. As reported Jackie and Ayesha's son Jai aka Tiger, was earlier approached. However, he declined the offer.

Fauji 2, slated for Colors in 2010, is being produced by SRK's Red Chillies Idiot Box Productions. Casting is taking time the creative team is looking for the right candidates to play the various roles. Several fresh faces are also being considered.

The source further adds, "Red Chillies is keeping things under wraps for now so no one wants to go on record at this juncture."

What is Fauji?
Directed by Colonel R K Kapoor, the TV show was telecast in 1988 on Doordarshan. It was about a batch of trainees in a commando school, their training and eventual induction as soldiers. The 'I say. chaps', the lingo of one of the cadets Varun became the catchphrase at that time.

SRK pays tribute to Michael Jackson on his 51st birthday

Bollywood Superstar Shah Rukh Khan's television company "Red Chillies Idiot Box" has created a video featuring India's best music talent from the film industry to pay homage to King of pop Michael Jackson on his 51st birth anniversary.

The video titled "Make it large" will be released on music channels across India on August 29, Jackson's birthday.

Written by Vishal, composed by Vishal-Shekhar, the video is directed by Samar Khan and choreographed by Remo Fernandes.

The video features Shankar Mahadevan, Shaan, KK, Shreya Ghoshal and Prabhudeva.

Shah Rukh, Hrithik Roshan, Priyanka Chopra, Katrina Kaif, Anoushka Sharma, Shahid Kapur and cricketer Yuvraj Singh will share their memories about Jackson.

"The idea was derived from just the thought of Michael.

It's just awesome to see all of us coming together out of love for one person and his music. It's magic," Singer-composer Vishal said.

"A tribute to MJ is something any musician would give his right hand to do," Shekhar said.

Director Samar Khan said, "MJ'S life and death have made an indelible impression on my life. I hope the video will leave a lasting impression on audiences across India.

Shah Rukh Khan to go live 24X7

With the burst of reality shows, Shah Rukh has also leaped into the trend – but with a difference! He has decided to go 24X7 public through a first of its kind show! A leading lifestyle channel Discovery Travel & Living is to do a show King Khan.

It will be produced jointly by SRK`s own Red Chillie Idiot Box along with Blu Mango films. Addressing a press meet about the show, Shah Rukh said that he was very excited about the concept. Rahul Johri, Senior Vice President and General Manager of the TV Channel said that they were thrilled to work with a star like SRK.

With this kind of exposure, it would be hard to imagine of a personal life for the megastar and his family. His wife Gauri Khan was unavailable for comment on this show, which is bound to equally infringing her privacy as well.

Though Shah Rukh has been known for his uncanny business skills, this particular step seems a bit overboard - almost like selling a part of his life to media!