I have a huge amount of respect for Aamir and Salman, says Shahrukh Khan

So what if Shah Rukh Khan isn't starring in KJo's new release (he's not even doing a cameo or a hot item number this time), but he's there in spirit.

And in the promotions too. After all, he's family, na? Yeah, during a promotional interview of We Are Family, with Kareena Kapoor and Arjun Rampal, SRK casually blended in with the team and started talking about the movie, leaving all the viewers stunned and amused. Of course, the perfect moment was when he commented on the two other Khans. He said, "I have a huge amount of respect for Aamir and Salman.

I think they're wonderful. I think they're great stars, I know them personally and they're great human beings. And they're much bigger stars than I can ever be. I hope one day I can be like them in terms of work." Bravo, SRK, bravo! Over to you Sallu, c'mon and give us a quick dabangg reply. While Aamir can start pondering already...

Will not sell KKR to make a fast buck: Shahrukh Khan

Badshah of Bollywood Shahrukh Khan has no intention of selling his stake in his IPL cricket team Kolkata Knight Riders. In a rare interview with CNBC-TV18, Khan spells out the business plans for his company Red Chillies Entertainment.

Below is a verbatim transcript of his interview with CNBC-TV18's Swati Khandelwal.

Shahrukh Khan, Actor

Excerpts from Reporter's Diary on CNBC-TV18 Watch the full show »

Q: What are your plans for Red Chillies?

A: We started very small, but lately I have started thinking that I would go a little big in terms of film production at least. So far we have done normally at any good time one or maybe the second film kind of starting once we are finishing the first one. We have a bit of television going, we have advertising going, we have a good VFX unit. So we are in a way technologically a little advanced as far as the production side is concerned.

But creativity requires a lot of time as to what story content has to be. But this year we have set up a new office now. We have all the youngsters who have grown with the company who are all I guess itching to get into cinema, make films. I think now I feel the need to start making 4-5 films. When you make 4-5 films, the company has always run on ‘no profit, no loss’ kind of criteria to start off. If the film does well good but at least we don’t try to lose money.

But now with 5 films on the floor yes it will become a little unaffordable. But public, no. I think I am too busy with the creative aspects to really get into business in such a big way. But if I have guys in the office who would like to do it, it's their company, they can take it public.

Q: How big is the company at this point in time and how much investments have already gone into it?

A: It's got a very big heart. We have been working on it for what, around 7-8 years now, about 9 years we have been making films. We have made about 9 to 10 films. Some of them good, some of them fantastic, some of them pathetic.

A lot of investment has gone in. I don't know the exact figures. But what we have tried to do is we have never borrowed money. The money is essentially brought in perhaps sometimes personally and then we work towards making sure it is returned. So it is kind of debt free. If that makes any sense, I keep hearing people saying companies are good when they are debt free. So we don’t have any loans or debts. Everything that is invested in the company is personal and then been earned back as the years have gone by.

Q: Another company, KKR, the entity that’s doing reasonably good now, what's the plan really there? We were hearing about a possible stake sell, you may look at raising money through stake sell in that company. Is that true? What do you have to say on that?

A: I don’t know every time our team loses a match they say I am selling the company. So it has got nothing to do with the cricket part of it as far as the company is concerned.

We have to wait for the rules, what's happening now. There is a lot of unknown right now. So on the business front it is very clear KKR is owned by us, myself and Jay (Jay Mehta,) and Juhi (Juhi Chawla Mehta). We will keep it. We haven’t really sat down ever and thought of - I keep reading that we are selling our stake. But I have never really seriously ventured or thought about it.

If I ever do it then it would be not dumb money, it would be strategic money. I would like to do it with a sporting kind of a partner who knows more about sports instead of just making a fast buck. That's not what we are in the business in KKR for.

Why is Shahrukh Khan upset?

Being an aspiring soccer player although destiny had something else in store for him, Shahrukh Khan's heart still lies in sports. So, the latest controversies hovering over sports arena be it Indian Premiere League or match fixing or no ball issue, all such talks have upset King Khan. And why not, when SRK worships sports as much as films.

SRK takes his personal dilemma as far as his Knight Riders are concerned as an example to prove how the image of sports and sportsmen are ruined at the cost of filling spaces in the newspaper. He went on to add that for if IPL would have been fake, then he would have tried his level best to make his team win each time when in fact it has lost.

He also made a special mention of how media puts down the sportsmen's sportsmanship if they don't perform well.