SRK's IPL video costs Rs 1 crore

Shah Rukh’s IPL song on the Kolkata Knight Riders is said to be the most expensive music video ever made.

The video costs Rs 1 crore, has been conceptualised and directed by Ganesh Hegde and the music has been composed by Vishal-Shekhar.

Manish Malhotra and Anahita Shroff Adjania have designed the outfits. Says Shah Rukh, “I don’t know if it’s the costliest video ever made but it is expensive as we had to use a lot of props, dancers, costumes and VFX etc.”

About the lyrics of the song, he adds, “The words Korbo Lorbo Jeetbo were suggested by Sujoy Ghosh. The idea was to tell everyone that you can desire the highest prize in life. In this case, symbolically, the golden helmet.

As long as you have the will to do, to fight, to win... life will give you all you want from it.” Of the team’s colours, he says, “The colour of victory is gold, the colour of power like Maa Kali is black...

so the essence of the video is black and gold... fire signifies the constructive agression the youth should instil in them-selves to succeed in life.

The team is for the youngsters as it stands for the ideology I believe in... starting from Kolkata, it should reach out to every youngster in the country”

Rakesh Roshan goes back on word to SRK

When Shah Rukh agreed to do the Krazzy 4 song, producer Rakesh Roshan promised him that if Hrithik’s knee healed, and if he did shoot the same song, then it would only be part of the end credits of the film, and not be used to promote the film.

However, both the songs are now being aired on all channels. Dancing is Hrithik’s forte and pitching King Khan against him in a song is an unfair advantage to the former.

There are bound to be comparisons that aren’t favourable towards SRK, who did the song as a goodwill gesture.

Says a distributor, on the condition of anonymity, “There was an unspoken understanding between Shah Rukh and Roshan Sr that Hrithik’s dance number would only be seen in the film.

But the other song promos were not catching on and the film was looking thanda, so at the distributors’ insistence, he released Hrithik’s song for publicity.

Rakesh doesn’t like putting in dialogues or film scenes so the only other alternative was to use Hrithik’s number.”

The source adds, “SRK did the song in good faith helping out a friend as Hrithik’s knee was in bad shape but now he is probably feeling cheated. A similar thing happened to Shah Rukh even during Heyy Babyy.

Sajid Nadiadwala had promised the actor that they wouldn’t use his special appearance in the Mast Kalandar song to promote the film; but they did. It’s time SRK stopped doing favours to people because ultimately, it’s only about business here and making money.”

Shah Rukh stated that he hadn’t made any conditions about only using his song to promote the film. He said, “I don’t do conditional work for friends.” When asked if he was upset that Hrithik’s song was used to promote the film, he chose to remain silent.

Upala KBR, Mid-Day