A day after an NGO issued a legal notice to Bollywood actor Shah Rukh Khan for smoking in public, a case was filed against the actor in a local court here for allegedly promoting alcoholism by appearing in a liquor commercial.
A case was also filed against the manufacturer of 'Master Stroke Delux Whisky', the brand endorsed by the film star.
In a petition filed before Chief Judicial Magistrate Deepesh Tiwari, complainant Vinod Kumar Tripathi said he saw a hoarding of the whisky brand featuring Shah Rukh Khan with a catch line, 'Success needs a master stroke', reading which people were purchasing the brand.
The petitioner while filing the case demanded action against the actor for promoting alcoholism.
Advertising any of the alcohol or tobacco-based product and its consumption at public places is banned in the country.
On Friday National Organisation for Tobacco Eradication (NOTE) had issued a legal notice to the actor for smoking in public during two recent events - the Twenty20 cricket match in Mumbai and Hindustan Times Summit in Delhi.
DnaIndia