Shah Rukh Khan to go live 24X7

With the burst of reality shows, Shah Rukh has also leaped into the trend – but with a difference! He has decided to go 24X7 public through a first of its kind show! A leading lifestyle channel Discovery Travel & Living is to do a show King Khan.

It will be produced jointly by SRK`s own Red Chillie Idiot Box along with Blu Mango films. Addressing a press meet about the show, Shah Rukh said that he was very excited about the concept. Rahul Johri, Senior Vice President and General Manager of the TV Channel said that they were thrilled to work with a star like SRK.

With this kind of exposure, it would be hard to imagine of a personal life for the megastar and his family. His wife Gauri Khan was unavailable for comment on this show, which is bound to equally infringing her privacy as well.

Though Shah Rukh has been known for his uncanny business skills, this particular step seems a bit overboard - almost like selling a part of his life to media!