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Showing posts with label Fox Studio. Show all posts
Showing posts with label Fox Studio. Show all posts

Wednesday, February 17, 2010

CINEMATICAL REVIEW: My Name is Khan

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Want to see a real romance that makes you laugh and cry and root for the heroes and is beautifully shot and full of all the things that Hollywood feel-good films lack? My Name is Khan has got your number.

Rizvan Khan, played by the handsome Bollywood superstar Shah Rukh Khan, is a good-hearted Muslim man from India who has Asperger's syndrome, a developmental disorder on the autistic spectrum. Early on, during the Hindu-Muslim riots, his mom teaches him there's no difference between people - only good people who do good things and bad people who do bad things. This is probably a specific lesson that would go over some Westerners' heads (like, say, my own) and later comes into play after he moves to America and falls in love with a bubbly and beautiful Hindu hairdresser named Mandira (Kajol).

Their courtship is awkward, lovely, and funny, as she tests him to show her something in San Francisco that she's never seen before. If he wins, she'll marry him; when he finally does, she asks him to marry her. Love conquers all, for them; neither she nor her son, Sameer, even question Khan's Asperger's symptoms, and, in fact, one of the few missteps in the movie are when it's is played for laughs. Otherwise, Shah Rukh Khan's portrayal of Asperger's - from his avoidance of eye contact, reluctance to touch or be touched, repetition of phrases, and fear of crowds and loud noises - seems fairly accurate to this untrained eye. His Khan is an understated Rain Man, mostly minus the savant.
Even when his brother cuts him off for marrying a Hindu woman, his sister-in-law (an elegant psychology professor who wears a hijab and is the first to explain Asperger's to Khan) comes to make peace at the wedding with a beautiful cake. Things are fairly rosy for the new family.

But this is before 9/11 and before a Muslim last name, a Muslim husband, or a Muslim step-dad means too much to world at large. After 9/11, of course, this all changes, but what's perhaps most interesting is the insight My Name is Khan offers into the tension between people of South Asian descent of different religions. In fact, the BBC reported Friday, "more than 1,800 people have been arrested in Mumbai for vandalizing cinemas advertising Shahrukh Khan's latest movie, My Name Is Khan. This weekend, 21,000 special police will protect cinemagoers, and there will be security checks at the box office. 'This is not Shahrukh [sic], but the Khan in him that's saying all this,' said a spokesman for the Shiv Sena, the militant Hindu nationalist organization in Maharashtra which is behind the trouble. The Sena told Khan – an Indian Muslim - to move to Pakistan, and issued a threat: 'There will be dire consequences if Shahrukh [sic] defies the orders of the Sena chief.'"

9/11 tears Mandira and Khan apart. The name of the movie is taken from his repeated phrase, "My name is Khan and I am not a terrorist." Mandira, in a gesture of sheer frustration, tells him to go tell the president. So Khan puts on his sneakers and goes to do just that.

The movie wanders more towards Forrest Gump territory in this second half as Khan's attempts to meet the President are thwarted at every turn. However, while Khan does serve up increasingly out-there plot twists, the political subtext and Khan's own insight helps the movie avoid the treacly, manipulative sentimentality of Gump. It must be noted, though, that there are parallels, such as Khan's resourceful and wise mother, the wide shots of Khan traveling down empty roads in the middle of the US, and Khan's bonding with an African-American family in the deep South. The movie makes a huge misstep when "Mama Jenny" and, as Khan calls him, "Funny hair Joel" are painted with such broad, empty strokes, as are the other African-American people in their small town.

Khan builds to such a crescendo that by the time I left the theater 2 hours and 35 minutes later, not counting the intermission, I was exhausted by the whirlwind of events and emotions. I left drained, slightly tear-stained, but happy. Seeing it at a theater that specializes in Asian and Indian cinema, filled with families and couples whose elasticities and religions were as varied as those onscreen, added to the pleasure of watching such a hopeful, lovely movie. It was a pleasure and a departure from my typical movie-going experience.

Incidentally, My Name is Khan opened this weekend to the tune of $1.86M as of this writing on just 120 screens in the US. I hope more people take the time to watch this movie that left me feeling good long after I left the theater.

Tuesday, February 16, 2010

HISTORIC: My Name Is Khan grosses Rs 902 million worldwide in opening weekend

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My Name Is Khan has grossed Rs 902 million (Rs 90.2 crore) worldwide in its opening weekend

Even the fact that it was a non-holiday 3-day weekend vis a vis both the previous high grossing films, which had 4-day Christmas weekends, did not prove to be a deterrent for Shah Rukh Khan. The movie has smashed existing global opening records in every country in which it was released this weekend.

My Name is Khan has scorched screens worldwide and raked in Rs 902 million (Rs 90.2 crore) ($ 19 million) worldwide in three days making it the biggest ever three-day collection worldwide ever.

"The most exciting part is that the worldwide collections jumped every day from Friday to Saturday to Sunday. This shows that the audience is absolutely loving Rizvan and Mandira," says Vijay Singh, CEO Fox Star Studios.

Sunday GBO in markets like US, Australia, UK & Middle East set new records for the Biggest single day internationally for a Bollywood movie.

Just to give a sense of scale, the overall weekend collections of MNIK have been double of closest competitor 3 Idiots worldwide.

Sanford Panitch, president of FIP, was esctatic over the results, saying, "While initially driven by the power of this extraordinary cast and director, it is My Name Is Khan as a film that has captivated audiences everywhere we have opened. An incredible start to this powerful and moving film."

In India, despite the issues in Maharashtra, Gujarat, Indore and other centres on Friday & part of Saturday, the film has opened exceptionally well. In states where the film opened normally, including Delhi-UP, West Bengal, Tamil Nadu, Kerela, the collections have been the highest ever.

Thursday, February 04, 2010

Mumbai Police promises protection to SRK's MNIK

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After Bollywood showed their support to Shah Rukh and his film My Name is Khan by making it clear that they stand by the actor, BJP spokesperson Shaina NC and Mumbai Police's DGP AN Roy has now assured that too will ensure a peaceful release of SRK's film on FEB 12 in Mumbai as per schedule.

In a press conference on Thursday Vijay Singh, Fox Star CEO, BJP spokesperson Shaina NC and DGP, Mumbai Police AN Roy jointly made a statement that full security from Mumbai Police will be provided to theatres releasing the film in Mumbai.

BJP's this decision goes against their allies Shiv Sena who have made it clear that SRK should apologize for the statements he had made on how Pakistani cricketers should be a part of the IPL. Sena has also threatened to disrupt SRK's forthcoming film on grounds of his pro-Pakistani players stand.

Wednesday, February 03, 2010

Abu Dhabi joins Fox Star Studios on My Name Is Khan

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Imagenation Abu Dhabi has boarded My Name Is Khan alongside Fox Star Studios in the run-up to the release starring Bollywood stars Shah Rukh Khan and Kajol.

The film will receive its world premiere in Abu Dhabi on February 10 followed by the European premiere in Berlin two days later.

Khan plays an unconventional hero who embarks on a daunting journey across America to win back the love of his life. The film shows how the relationship between the Western world and Islam has changed in recent years through one family’s journey and how 9/11 impacted their lives.

“My Name Is Khan, at its core, an epic love story between two people who have a unique way of seeing the world, but what sets it apart is the landscape on which the story unfolds,” director Karan Johar said.

Khan and Kajol last starred together eight years ago in Kabhi Khushi Kabhie Gham… and have appeared together in a total of six films including My Name Is Khan.

Mohamed Khalaf Al Mazrouei, chairman of Imagenation Abu Dhabi, said: “We are very happy to work together with Fox Star Studios and believe that My Name Is Khan is a powerful and important film that the world must see.”

Fox Star Studios CEO Vijay Singh said: “My Name Is Khan is a very special film that brings together the finest Indian talent with a powerful story that will have relevance for audiences globally.”

Saturday, January 23, 2010

'My Name Is Khan' distributors undeterred by '3 Idiots' success

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The Aamir Khan starrer has set a challenge for new releases. But bosses of Fox STAR studios, distributors of Shah Rukh Khan's forthcoming film " My Name Is Khan", are undeterred and hope to hit the bull's eye with the movie.

"We've always been hugely excited about 'My Name Is Khan' and we remain excited. It is fair to say that '3 Idiots' has had success but as far as 'My Name...' is concerned, we believe that it's a film to cut across all demographics," Vijay Singh, CEO of Fox Star, told IANS on phone from Mumbai.

"It has a wide appeal. It also has a very strong talent base which is coming together after eight years. It's a very powerful, emotionally engaging film," he added.

Directed by Karan Johar, "My Name is Khan" features Shah Rukh as an unconventional hero Rizvan Khan, who embarks on a journey across America to win back the love of his life, played by Kajol. It shows how, along the way, his personality touches the lives of many and inspires a nation.

The film marks the coming together of Johar, Shah Rukh and Kajol after nine years after their last outing "Kabhi Khushi Kabhi Gham" (2001).

The movie has also been in news for Fox Star's acquisition of its global rights reportedly for $20 million.

The movie will be marketed and distributed by Fox Star in India, in the US by its sister company Fox Searchlight and in the rest of the world by parent group 20th Century Fox International.

Throwing more light on "My Name...", Singh said: "'My Name Is Khan' is an amazing love story which has a very epic sweep to it. And of course it's got an amazing cast and crew.

"We are hugely excited and we are going to have a worldwide release on Feb 12. It will be the widest Bollywood release ever out of India."

Asked about the number of the prints, Singh said: "It's too early (for figures) as the release is in February. But rest assured given the working progress, it will be the widest release across the widest number of countries and prints."

The movie will open in theatres in India and over 40 countries including the US, Canada, Britain, Australia, New Zealand and the Middle East, according to Johar' Dharma Productions.

Asked about the budget of the venture, Singh promptly replied: "No. We don't go down there... We don't give our numbers."

He also refused to divulge details on the marketing strategies for the movie saying, "it's probably too early on giving out some of the information."

The movie is coming a few days before Valentine's Day. Asked why, Singh said: "The very fact that Shah Rukh and Kajol are almost like the jodi of the decade. They represent the best of love pairs in Bollywood.

"So here's a love story set against such a big canvas which is coming out very appropriately timed for Valentine's. It's almost like how far will you go for your love."

Thursday, January 14, 2010

WATCH: My Name is Khan International Trailer

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Saturday, December 26, 2009

My Name is Khan can't compete at Berlin

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With the good news comes the bad news as well. The good news is that Fox Star Studios, international partners on My Name Is Khan, has decided to premiere the film at the 60th Berlin Film Festival in February 2010, in the most prestigious Competition section.

However, the bad news is that they have not allowed the film to compete with other films in the section. The reason for the same is unknown.

Karan doesn’t deny the news but pooh-poohs the belief that the global corporates are trying to bully him into submission. He says, “Yes, the decision to place our film in the Competition section without competing was taken entirely by Fox Star. Shah Rukh and I are completely one with it. We are just happy to be in the same section as the new films by Martin Scorsese and Roman Polanski. Fox Star has been on the same page as me from the start. Shah Rukh, Kajol and I are getting ready for Berlin. It will be the first full-fledged screening of our film. We are anxious to see how the global audience at Berlin reacts to it.”

Sunday, December 20, 2009

Mega release planned for My Name is Khan

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My Name is Khan just made history by having its first promo aired across 70 countries. And now Fox Star Studios plan to release the film in as big a fashion if not bigger.

CEO of Fox Star India Vijay Singh says that they are charting an elaborate plan to release the much-expected film. “I cannot give you details but it will certainly be the biggest release that an India movie has got abroad.

We should release with around 450 to 500 prints outside while inside India it will be really big too,” he says. The film will also be dubbed in other language. “We will release as per requirement.
We shall dub the film in a few countries in their language too,” he adds. MNIK is a co-production between Dharma Production and Red Chillies Entertainment. The film see Shah Rukh Khan and Kajol getting back on screen for the first time since Kabhi Khushi Kabhie Gham.

Friday, December 18, 2009

Five reasons why we can't wait for My Name Is Khan

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The air of excitement was palpable at the press conference to unveil the first promo of Karan Johar's film My Name Is Khan, on Wednesday in Mumbai.

The main attraction, of course, being the two stars Shah Rukh Khan and Kajol, who will be seen together on screen after almost a decade in 2001's Kabhi Khushi Kabhie Gham. Which makes it the number one reason why we can't wait to watch the movie.

Plus, Shah Rukh boasts that the film will have "three times more chemistry than Raj and Simran did in Dilwale Dulhaniya Le Jayenge."

As for Kajol, who plays Mandira, a Hindu single mother in San Francisco, she says working with Shah Rukh has spoilt her. "Shah Rukh is like a bad habit," she grins.

SRK, Kajol unveil first look of My Name Is Khan - Watch the Video

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Actor Shah Rukh Khan, Kajol and director Karan Johar unveiled the first look of their forthcoming film My Name Is Khan in a star-studded function.

SRK, Kajol, KJo launch My Name Is Khan's promo

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Bollywood actors Shah Rukh Khan, Kajol and filmmaker Karan Johar launched the first look of their much-awaited film My Name Is Khan on Wednesday in Mumbai.

Better known as the three 'Ks', the trio have continued to add magic to the silverscreen for almost a decade.

Shah Rukh plays the character of Rizwan Khan, a man who suffers from aspergers syndrome. The film's story is based on the backdrop of 9/11 terror attacks.

According to Shah Rukh My Name Is Khan is a different film altogether.

"It is very differemt from other KJO films" said Shah Rukh.

However, apart from being a Karan Johar film the biggest attraction is to see Kajol and Shah Rukh Khan dazzle the big screen with their chemistry once again after Kabhi Khushi Kabhi Gham in 2001.

"Shah Rukh is like a bad habit. Once you work with him you are spoilt," says Kajol.

As far as the director is concerned, Johar says working with Shah Rukh is like a family affair.

"It's like working with family. Two brothers start a company, two brothers build it up and maintain their family and working unit together," says Johar.

'My Name Is Khan' first look promo is a goose pimple evoking sensation

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My Name Is Khan and I am not a terrorist...this line from the First Look promo of Shahrukh-Kajol propelled 'My Name Is Khan' hits you with an incredible force that sends shivers of goose pimples within. Obviously the paramount question is that whether the SRK-Kajol chemistry works magic again. Yes, it does...Big Time. It seems the duo are meant to fall in love and transmit that love-electricity on celluloid to millions of people across the world.

MNIK promo successfully opens a window to what the basic story is, whips up an engaging drama and leaves you panting for more. Rizwan's (Shahrukh) disability is blanketed by Mandira's (Kajol) overwhelmingly deep affection. How 9/11 changes lives forever and for some strange innocent reason Rizwan wants to meet up with the President Of America. There's a strong resistance and guns blaze on the roads of suspicion.

There are two significant lines that stay with you when the promo is over. First one is: He believed that if you do good deeds...good things will happen to you. And the second is: We are stronger than our fears. It seems that the Writing will be the strong point of 'My Name Is Khan' and undoubtedly Karan Johar is treading a territory that in all probability will enrich the Indian film industry.

The production design looks top notch, cinematography is world class and the look of both Shahrukh and Kajol is different from what we've seen them in before. There's a small section of a song 'Noor-e-Khuda' which comes at the beginning of the promo and it seems Shankar-Ehsaan-Loy have redeemed themselves after an average 'London Dreams'. The background score sounds very attractive too.

Kajol's breakdown scene sends chills down your spine. What a volcano of a talent she is. Shahrukh's intense sincerity binds your attention from the first frame of the promo till its last. This may be the turning point in the career of Shahrukh Khan, the fantastic actor, who amazed earlier with magnificence in 'Chak De India'.

It goes without saying that the First Look promo of 'My Name Is Khan' whets your appetite for the real thing. One of the finest First Look promos in recent times.

My Name is Khan is very impressive

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The theatrical trailer for Karan Johar's upcoming film opens with shots of an autistic Tanay Chheda, the kid going from Aamir Khan's Taare Zameen Par to Danny Boyle's Slumdog Millionaire to playing the young Shah Rukh Khan in this film.

His mother tells him that there are only two kinds of people in the world, the good and the bad.

Cut to rain and tears on the grown Khan's face, and his voiceover calling himself different but not mad, very intelligent.

As he taps his forehead and calls himself 'very smart', SRK looks to be in fine form. The narrative continues as we see an increasingly romantic montage of shots of him and Kajol.

Then one day... cut to dramatically scored serious montage. Images of death, mourning, 9/11. And then a rather painful shriek from Kajol.

Then Khan is being racially profiled and strip-searched in an American airport, and ask why he wants to go to Washington. His answer? He has something to say to the President.

The next montage -- each is bigger than the next -- shows him trying to meet the President, a move the voiceover tells us will help him win Kajol back. He gets an elbow to the face, and is clearly going through a lot.

The shots are all heavily designed frames, and Ravi K Chandran isn't skimping on the spectacular. The promo ends with Shah Rukh saying, 'My name is Khan, and I'm not a terrorist.'

It's a big, impressive trailer showing off an ambitious film of great scale.

Shah Rukh, as said, is looking sincere and committed, but it's an easy role to really flub up. As is the director's.

My Name Is Khan is clearly the kind of film that will either be groundbreaking or groanworthy, and it's the biggest risk of Karan Johar's career. We hope it's the former.

Thursday, December 17, 2009

Exclusive Theatrical Trailer of 2010's Biggest Movie "My Name Is Khan" - Watch the Video

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'My Name Is Khan' to screen at Berlin film festival

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The latest Shah Rukh Khan-Kajol film "My Name Is Khan" has been selected to screen at the 60th annual Berlin International Film Festival, next year, according to the festival organisers.

Directed by Karan Johar and set in the US, "My Name Is Khan" will screen at one of the oldest and most respected film festivals in the world and in a country that has a growing appetite for Indian cinema.

The Berlin International Film Festival runs from Feb 11 to 21, 2010 and will host premieres from top filmmakers from dozens of countries including the world premiere of Martin Scorsese's next film "Shutter Island" starring Leonardo DiCaprio.

Both Johar and Scorsese will be debuting their fourth feature films with actors Khan and DiCaprio, respectively.

"The Competition of the 60th anniversary Berlinale will be marked by a mix of styles and genres, by exciting newcomers and renowned directors," says festival director Dieter Kosslick.

"My Name Is Khan" is set to be released in theatres in India and over 40 countries including the US, Canada, Britain, Australia, New Zealand and the Middle East on Feb 12 on Valentine's Day weekend.

In North America, it will be released by Fox Searchlight Pictures which previously released "The Namesake", "Bend It Like Beckham", "Water", and "Slumdog Millionaire".

An exclusive first-look trailer for "My Name Is Khan" will air on STAR TV Wednesday, at 10:00 p.m. IST and will then be beamed across 70 countries worldwide.

In the film, Shah Rukh stars as Rizvan Khan, an unconventional hero who embarks on an incredible journey across America in order to win back the love of his life. Along the way his unique brand of goodness and humanity touches the lives of many and inspires a nation.

"My Name Is Khan" reunites Shah Rukh, named by Time magazine as "the world's biggest movie star", and Kajol for the first time in eight years. They were last seen together in "Kabhi Khushi Kabhie Gham" (2001).

They have previously starred in five films together, including "Kuch Kuch Hota Hai" and "Dilwale Dulhania Le Jayenge", all of which were blockbuster hits that established the pair as Bollywood's hottest on-screen couple.

The film also marks a re-teaming of Karan Johar and Shah Rukh Khan, who most recently collaborated three years ago on "Kabhi Alvida Naa Kehna" (2006).

Over the years, Karan and Shah Rukh have enjoyed an unbelievable run at the box office, working together on such hit films as "Kal Ho Naa Ho" and "Kabhi Khushi Kabhie Gham", some of the most successful Indian films at the international box office.

Shahrukh Khan & Kajol's global moment

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At 10 pm sharp on Wednesday night, television sets in 70 countries will have all the Star channels playing just one thing - the first trailer of Karan Johar’s upcoming film My Name Is Khan starring Shahrukh Khan and Kajol in lead roles.

In a first of this kind for any Bollywood film, this roadblock strategy to promote MNIK has come about as a result of a tie up between Fox Star Studios and K-Jo and SRK who are the joint producers of the film.

To grab as many eyeballs as possible, about eleven Star channels including Star Plus, Star One, Star Gold, Channel V and Star Pravah will simultaneously telecast a three-minute trailer of the film tonight.

Meanwhile, the theatrical promo of MNIK will be screened along with the latest Hollywood release Avatar.

Fox Star has ambitious plans to release MNIK with as many as 600 prints overseas alone. No other Hindi film has had such a wide release abroad.

Directed by Karan Johar, MNIK is a story of a Muslim man who suffers from Asperger’s syndrome. It’s the tale of an unusual journey a man undertakes to win his love and respect back in the US. The film is set for a February 12 release in 2010.

I do my best work when Shah Rukh is on the sets, says Karan Johar

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• How long do you plan to work only with Shah Rukh Khan considering that actors have a limited shelf life, unlike directors?
I have never worked without him and I have no clue what the experience will be like. I do my best work when Shah Rukh is on the sets as there is this tremendous sense of comfort when he is around and I feel that everything will be fine and fun on the sets. I think I will be working with him for the rest of my life as we have this special connection not only personally but also professionally. We understand each other very well, he is a member of my family and vice versa.

• Don't you think that right now the audience wants to watch entertaining films while yours is a serious film?
Well, I don't know as I never calculate anything as far as creativity goes. I know that I have made a film with my heart, soul and a lot of passion. My entire team- SRK, Kajol, Ravi Chandran, Shibani, Deepa, Sharmistha and everybody else- has really toiled to make it a soulful venture. I firmly believe that emotions are universal and I know that when they connect with the audience, it works. There is no such thing as an entertaining or a serious film; there are good films and bad films. Good films will always find a vast audience.

• Your last film Kurbaan had a terrorism backdrop and was promoted as a love story, which clearly did not work. Do you plan to have a different strategy for the promotion of My Name is Khan?
There is nothing about terrorism in Khan. It is a soulful emotional journey about a man who is all for love and that's exactly how we are promoting the film. I certainly have no idea why the rumours about terrorism in Khan are doing the rounds.

• My Name is Khan releases on February 12. Do you think it's the ideal release date considering its Valentine's Day week and youngsters would want to see a romantic film?
Absolutely! Khan's core content is a love story. The entire journey is the love story between Rizwan and Mandira, my protagonists. What better time than the Valentine's Day week for the release of this love story about two people who go through so much in life for love.

• My Name is Khan will have the biggest release till date, even overseas. Do you think it's the right strategy?
We have a great partnership with Fox Searchlight and it is their strategy to have a platform release, which is what they call such a release. They believe that My Name is Khan has a market way beyond what’s expected and it is their strategy to break certain boundaries of exhibition for this film. They have full faith in the film and I hope their faith pays off. The real work for any filmmaker stars after he finishes directing a film. I spent two years making the film but most of my efforts for the next two months will go in the promotion, marketing and connecting with the audience.

SRK, Karan, Kajol are back

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It has the ‘K’ factor going for it. Eight years after Shah Rukh Khan, Karan Johar and Kajol came together for one of the biggest Bollywood blockbusters of all time – Kabhie Khushi Kabhie Gham – the charismatic trio are presenting the trailers of their February 12, 2010, release, Fox Star Studios’ My Name is Khan.

MNIK is the first production of Shah Rukh Khan and Karan Johar together. Karan, SRK and Kajol will unveil the first look of the film that will then be beamed across 70 countries worldwide on the Star TV Network.

Says Karan, “This is a first in the history of Bollywood – that the promos of a film will play across such a wide platform. And, this has mainly been made possible because of our synergy with Fox Star Studios. It is my first production with SRK, and also the first time a Bollywood company is tying up with a mainstream Hollywood studio. So, there are many firsts to this venture.”

He adds, “The idea of the launch was suggested to us by Fox Star. Both Shah Rukh and I felt that it was the best way to flag off our campaign. We wanted to create a road block and since the Star network has such a broad base globally, we both conferred that it would be an ideal way to launch our first promos.’’

So wherever you are, across the globe, you can catch the promo of My Name Is Khan for sure.For Karan, MNIK is not just his biggest professional challenge, it is also an emotional journey. One of India’s brightest talents, he says, “Shah Rukh and Kajol have never gone wrong in their pairing. For me, collaborating with these two actors is not only a professional high, it is also an emotional bond. The three of us have done two super-hit films in the past – Kuch Kuch Hota Hai and Kabhie Khushi Kabhie Gham (K3G). Now, we’re hoping that we can recreate the same magic with My Name Is Khan.’’

The buzz is that MNIK is the most expensive deal to have ever gone through in Bollywood history. Unconfirmed reports say that Fox has allegedly picked up the film for Rs 100 crores. The theatrical trailers of the film have been attached to the prints of James Cameron’s Avatar, which is about to be released.

Trade specialist Komal Nahta says, “Never before has there been such an excitement over a film; nor has there been such a wide release for any Bollywood film so far.’’

Fox Star Studios will release MNIK with 600 prints overseas, making it the widest release ever for a Bollywood film on foreign shores.

My Name is Khan: First film to use ad roadblock strategy

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If big-spend advertisers such as Hindustan Unilever Limited (HUL), Nokia, Cadbury India and Vodafone have used the advertising roadblock My Name is Khan My Name is Khan will mark the first instance of a film using such a tack.

The roadblock, which will be the film’s three-minute trailer, will be on air on all Star India channels on 16th Wednesday at 10 PM.

My Name is Khan, produced and directed by Karan Johar, is scheduled to be released in February next year. Fox Star Studios has acquired the worldwide distribution rights for this film for around Rs 80-90 crore for a 15 year period.

It covers all rights except music, which has been bagged by Sony Music. Fox STAR Studios, a production and distribution company, is a joint venture between Twentieth Century Fox and STAR. My Name is Khan stars Shah Rukh Khan and Kajol.

"This kind of roadblock has never been done before for a film. About eleven Star India channels including Star Plus, Star One, Star Gold, Channel V and Star Pravah, will telecast a three minute trailer of the film," says Anupam Vasudev, executive vice-president (marketing), STAR India. This will be across the network’s audience in 70 countries.

Wednesday, December 16, 2009

My Name Is Khan - Movie Stills

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