SRK, Karan, Kajol are back

It has the ‘K’ factor going for it. Eight years after Shah Rukh Khan, Karan Johar and Kajol came together for one of the biggest Bollywood blockbusters of all time – Kabhie Khushi Kabhie Gham – the charismatic trio are presenting the trailers of their February 12, 2010, release, Fox Star Studios’ My Name is Khan.

MNIK is the first production of Shah Rukh Khan and Karan Johar together. Karan, SRK and Kajol will unveil the first look of the film that will then be beamed across 70 countries worldwide on the Star TV Network.

Says Karan, “This is a first in the history of Bollywood – that the promos of a film will play across such a wide platform. And, this has mainly been made possible because of our synergy with Fox Star Studios. It is my first production with SRK, and also the first time a Bollywood company is tying up with a mainstream Hollywood studio. So, there are many firsts to this venture.”

He adds, “The idea of the launch was suggested to us by Fox Star. Both Shah Rukh and I felt that it was the best way to flag off our campaign. We wanted to create a road block and since the Star network has such a broad base globally, we both conferred that it would be an ideal way to launch our first promos.’’

So wherever you are, across the globe, you can catch the promo of My Name Is Khan for sure.For Karan, MNIK is not just his biggest professional challenge, it is also an emotional journey. One of India’s brightest talents, he says, “Shah Rukh and Kajol have never gone wrong in their pairing. For me, collaborating with these two actors is not only a professional high, it is also an emotional bond. The three of us have done two super-hit films in the past – Kuch Kuch Hota Hai and Kabhie Khushi Kabhie Gham (K3G). Now, we’re hoping that we can recreate the same magic with My Name Is Khan.’’

The buzz is that MNIK is the most expensive deal to have ever gone through in Bollywood history. Unconfirmed reports say that Fox has allegedly picked up the film for Rs 100 crores. The theatrical trailers of the film have been attached to the prints of James Cameron’s Avatar, which is about to be released.

Trade specialist Komal Nahta says, “Never before has there been such an excitement over a film; nor has there been such a wide release for any Bollywood film so far.’’

Fox Star Studios will release MNIK with 600 prints overseas, making it the widest release ever for a Bollywood film on foreign shores.