SRK, Kajol, KJo launch My Name Is Khan's promo

Bollywood actors Shah Rukh Khan, Kajol and filmmaker Karan Johar launched the first look of their much-awaited film My Name Is Khan on Wednesday in Mumbai.

Better known as the three 'Ks', the trio have continued to add magic to the silverscreen for almost a decade.

Shah Rukh plays the character of Rizwan Khan, a man who suffers from aspergers syndrome. The film's story is based on the backdrop of 9/11 terror attacks.

According to Shah Rukh My Name Is Khan is a different film altogether.

"It is very differemt from other KJO films" said Shah Rukh.

However, apart from being a Karan Johar film the biggest attraction is to see Kajol and Shah Rukh Khan dazzle the big screen with their chemistry once again after Kabhi Khushi Kabhi Gham in 2001.

"Shah Rukh is like a bad habit. Once you work with him you are spoilt," says Kajol.

As far as the director is concerned, Johar says working with Shah Rukh is like a family affair.

"It's like working with family. Two brothers start a company, two brothers build it up and maintain their family and working unit together," says Johar.