Shahrukh turning super hero with Ra. 1

After making highly acclaimed films like Tathastu and the last release Cash, Anubhav Sinha is now moving on to make an action thriller.

According to reliable sources, Anubhav is putting all his best to make his next film a grand project. And so he has roped in Baadshah Khan’s production house- Red Chillies Productions as a foolproof formula for the success of his ambitious film.

It is speculated that Shahrukh Khan has finally signed on the dotted line to do the film Ra 1 with Anubhav Sinha. Ra 1 is tipped to be dealing with the intelligence service, where Shahrukh plays a super hero.

With Ra 1 Anubhav is probably trying to capture the combined magic of Om Shanti Om and Don in Shahrukh.

Colgate Palmolive signs SRK as its brand ambassador

When it comes to brand endorsements there can be no bigger star than Shah Rukh Khan. After endorsing countless top brands such as Pepsi, ICICI Bank, Nokia, Hyundai, Tag Heuer etc, SRK will now be seen endorsing yet another premiere brand. According to reliable sources, SRK has been roped in as a brand ambassador by FMCG major Colgate Palmolive. The deal with the superstar was signed a couple of days ago.

Colgate-Palmolive is a key player in the oral care category - toothpaste, toothbrush, toothpowder and whitening products. Now with SRK endorsing Colgate, things are only going to get bigger and better for the FMCG giant. As for SRK, after bagging this premium endorsement deal, he has indeed proved that they don't call him 'King Khan' for nothing.

Shahrukh Khan's charisma in Bollywood

The most charismatic star of our times is undoubtedly Shahrukh Khan. Bollywood had rarely seen such talent with so much fire power. Shahrukh Khan stories have been doing a lot of media rounds lately. So we wanted to catch our users up with the very latest with the King Khan.

Shahrukh was detained in the US customs for a few hours and that created a media frenzy as the feeling was he was being picked out for being a muslim. Ironically, the movie he is shooting for is called "My name is Khan". He is also busy working out the last details for IPL's next season with Kolkata Knight Riders. While the Knight Riders have been searching for their coach, Shahrukh have been in the thick of things with his team and captain Saurav Ganguly.

Also controversies just love Shahrukh Khan, these days. His much-hyped fallout with Salman Khan has been a never ending saga. But the King Khan has handled everything life has thrown at him with grace and dignity.

Shah Rukh Khan, Salman Khan patch up for DANCE PREMIER LEAGUE

Yeah, you heard it right!! Shah Rukh Khan, the King Khan of Bollywood and Salman Khan, the macho man of the industry, who have been at loggerheads for quite some time now and never consented to share the same platform, are going to take part in an upcoming reality show ‘Dance Premier League’ after they were paid hefty amount by the channel.

The buzz doing the rounds in the industry is that Shah Rukh Khan and Salman Khan will cheer up their respective teams from different zones in the competition. A time may come during the show when they will face each other on the show and battle it out amongst themselves for the coveted prize. If and when it happens, it will be for the first time that the two superstars of bollywood will be sharing the same platform.

Gorgeous Katrina Kaif, sizzling hot sexy bombshell Bipasha Basu and dancing sensation Prabhu Deva are the other stars likely to cheer other zonal teams on the show.

Sources from the channel say that the names of Shah Rukh Khan and Salman Khan are being kept under wraps for the time being, and are likely to be announced at the formal launch of the show on Sony. Danish Khan of Sony did not deny the involvement of Shah Rukh Khan and Salman Khan with the show but asked to wait till the time of formal announcement by the channel.

Sources from the industry say that the presence of two superstars Shah Rukh Khan and Salman Khan will surely make the show a sure shot hit with the masses, but at the same time it might also present nightmarish situation before the production team to shoot for the show. As Salman and Shah Rukh are super stars in their own right and would expect pride of place in the show, the production team might find it too hot to handle.

Industry watchers point out that it was television shows like Shah Rukh Khan’s ‘Kya Aap Panchvi Paas se Tez Hain’ and Salman Khan’s ‘Dus Ka Dum’ that had started the fierce rivalry between the two superstars. Salman had felt very bad when Shah Rukh Khan refused to be a guest on his show in its first season.

At that time Salman Khan had accused Shah Rukh Khan of being jealous as his show ‘Dus Ka Dum’ clicked with the audience, while Shah Rukh Khan’s show ‘Kya Aap Panchvi Paas Se Tez Hain’ failed to take off and was subsequently taken off air.

That rivalry between Shah Rukh and Salman Khan is being pointed out by the analyst as this time too ‘Dance Premier League’ will place them opposite each other, and the big question remains if they would be able to forget their inflated egos and work smoothly on the same platform.

The insiders say it’s possible because of the hefty amount Shah Rukh and Salman would be getting for their efforts….don’t they say…. its all about money, honey!!

SRK to stay away from IPL matches

Shah Rukh Khan in an emotional outburst, Bollywood superstar Shah Rukh Khan on Thursday said that he would stay away from the remaining matches of the Indian Premier League till he understood the code of conduct expected of him at the matches, a statement which has the potential to throw the IPL into a fresh controversy.

Making an oblique reference to his being debarred from the players' dugout at the Eden Gardens by the ICC Anti Corruption officials, Shah Rukh said in a SMS to his Kolkata Knight Riders players, saying that he was still trying to understand the code of conduct expected of him at the matches.

"I am still trying to understand the code of conduct expected of me at the matches of the IPL, ICC, etc. After I understand it, I will decide whether to accept it or not. Till such time, I will be with you guys at the hotel, in the meetings etc, but won't come for the matches," he said.

Denying suggestions in a section of the media that his absence from the field had something to do with the team's poor performance, he said "please don't ever feel it is anything to do with us as a team. I am as dedicated to my Knights as I am to my kids. Only, I won't be coming to the classroom till the headmasters rules are understood by me. I am a bit anti-establishment kind of a guy, so I apologise for this quirk to u all."

Shah Rukh, who owns the Kolkata Knight Riders team, also denied any rift involving him, captain Sourav Ganguly and coach John Buchanan saying such things are normal when the scale is not tilted in one's favour.

"Do ignore all this bit about Dada, me and John having issues. It's a normal thing in the world. People like to hit you when u r down," Shah Rukh said in the SMS.

Accepting that this year's IPL campaign for the Knight Riders, which had started with a bang, was all but over, King Khan said "right now, all of us have become part of a failed script. A bad IPL script."

Unwilling to get bogged down by the fresh controversy in the backdrop of the row between Bangalore Royal Challengers owner Vijay Mallya and his captain Rahul Dravid, the Bollywood star said "It will make us stronger. The only way to avoid this is to win."

"So, chin up and don't spoil your character in the next two games. Let's go out with a bang and not a whimper. In films, we say u r only as good as yr last film. So let's make the whole world know how good we are in the last (may be not) two games," Shah Rukh said in an impassionate plea to his team members.

The Knight Riders failed to win the last three matches in a row ending up in smoke any chance to be in the semifinal line-up. They now have ten points from 12 matches, of which they won five and lost seven.

"The beauty of failure is that it brings people together. So, let's stick this out together," Shah Rukh said.

Shah Rukh Khan's 'London Dreams'

Here’s a piece of Shah Rukh Khan’s life in Hans Raj College. The actor dreamed of studying in LSE and spent hours outside Kirori Mal College hoping he would get some acting assignments just like ‘Amit ji’ did!

Actor Shah Rukh Khan is a Hans Raj College alumnus. He graduated in Economics and not many know that SRK wanted to study further after completing his graduation (but he took up acting instead). When we met him on one of his recent visits to the city, he told us, “I was very fond of Economics. I got 72 per cent marks and I personally think that was a good enough percentage. Post Hans Raj, I wanted to join the London School of Economics but that didn’t happen. But I tell all the people I meet to read and write as much as they can. I tell my kids – Aryan and Suhana– to read a lot, as it is studying and acquiring more knowledge all the time that helps one in the long run.”

What else does he remember of his days at Hans Raj – does he miss spending time in the canteen, like most other students do? “I remember going to the canteen but I have to admit that I wasn’t very social in college. But I do miss going to the canteen. I also miss my co-students and the hostellers’ fights. I was a keen sportsperson aur main bahut khelta tha. My favourite sport was football. I have fond memories of my bike too,” SRK
told us.

And his life in college wasn’t just about sports, he developed an avid interest in acting in college too. He said, “I remember, my friends and I used to go and stand outside Kirori Mal College. We used to stand there for hours and look at the building, its gate and at the students going in and out of the college and say, ‘Kaash koi humein bhi, Amit ji ki tarah filmon mein kaam de de.’”

He further recalls, “And in my time there used to be these races in college too. Hum university ke chakkar lagate the and I always used to win.”

If he’d not become an actor, SRK says he would’ve “either been a teacher or a Manchester United player – I know that for a fact!”

Let there be floods: Karan

Karan Johar is leaving no stone unturned to give his film My Name Is Khan a unique look. He has recreated New York at Film City and now a flood sequence is being shot there. Apparently, Karan has ordered for thousands of litres of water in tankers to depict the flood.

However, being the ever thoughtful producer, he also did not want the unit to fall sick shooting the entire day in waist-high water, so he got designer Shiraj Siddiqui to make special waterproof costumes.

Our source from the sets said, “The entire set will be under water for the next few days. It is going to be a difficult shoot and Karan is tensed about it. This is one of the most important sequences in the film and all precautions are being taken. Many tankers have been called to fill the set with water and Karan is very particular that he wants everything to be right. However, he is also very concerned about the health risks of staying in water for hours. That’s why he has asked his designer friend Shiraz Siddiqui to make special waterproof costumes for himself as well as his entire unit. However, the actors SRK and Kajol will not have the costumes as they have to be seen in their look for the film.”

Karan Johar didn’t want to talk about the scenes to maintain the ambiguity that he has been projecting regarding the film. But he did say that it was a difficult and elaborate scene that he was shooting.

In Pics: Shah Rukh Khan at the Sprite 'Kholega Toh Milega' Meet-n-Greet event

SRK is Karan's showstopper

Karan Johar will launch his own clothing line soon. Not surprisingly, Shah Rukh Khan will be the show stopper...

Karan Johar has always had an abiding interest in fashion, whether it is as a designer for Shah Rukh Khan and other male stars or whether it is choosing his own clothes. In fact, he has often confessed to having so many clothes that he needs a whole separate apartment to accommodate them. A fact that he surely will keep in mind when he buys his next (sea facing) apartment.

While on the subject of clothes, he also confesses to having jeans and shirts in all sizes for the very unwelcome event that he might one day become fat again. "The trouble is, that in my mind I am still a fat boy," he admitted ruefully, one day.

And so it comes as no surprise at all to hear that Karan has now decided to launch his own clothing line in collaboration with Varun Bahl. Reportedly, it will be launched on October 16 at the couture week which will be on at that time. And we hear that while Imran Khan and Ranbir Kapoor will open the showing, the show stopper will be, but naturally, Shah Rukh Khan with Gauri Khan being the only female model.

Karan Johar confirmed that he was launching his own line with Varun Bahl. "I have been designing for Shah Rukh Khan for 12 years and it is a given that he will be part of my first collection. It will be a menswear collection and will have several other elements which will be a pleasant surprise but I am still in the process of finalising these and so can't comment at the moment," he said.

The line will be called 'Karan Johar with Varun Bahl'

Shah Rukh Khan, new brand ambassador for Colgate

The advertisement fraternity does not seem to believe in the maxim that the hit pair of the silver screen needs to be drafted in pair for the endorsement of a product. So, the hit pair of Shah Rukh Khan and Kajol, one of the most romantic pairs of all times, would now be facing each other in endorsing a product. Shah Rukh Khan would be the new brand ambassador for Colgate Dental products, while Kajol is the brand ambassador for Anchor White.

It would be interesting face-off between the fans of Shah Rukh Khan and Kajol as they still have legendary fan following and when they would be endorsing dental products of the rival brands, it would indeed be an interesting battle that would pan out. Probably taking a cue from the fact that celebrity pairs should be roped in as pairs, Airtel decided to use Saif Ali Khan and Kareena Kapoor together in series of advertisements that are being aired on various television channels these days.

If one were to go into the history of pairing for endorsement of a brand, the history does not have a rich antiquity. Among the celebrity pairs that have figured in the past include Ranbir Kapoor and Deepika Padukone for Pepsi, and before them Arbaaz Khan and Malaika Arora for a coffee chain. The most successful pairing however is that of Bipasha Basu and John Abraham, but it has also been now broken up, as in the new series of Reebok advertisements it is the Indian captain, MS Dhoni who now features along with Bipasha Basu. Other pair that features on a regular basis in new campaigns is that of Ajay Devgan and Kajol, though it has not been able to enlarge its ambit, as the pairing has been used only to promote Whirlpool brand of white goods.

The concept of pairing may not have gained ground on account of the controversy that emanated with the first such campaign, that between Milind Soman and Madhu Sapre. The synergy of pairs endorsing a brand from that time onwards has been only in fits and starts and it does not follow a smooth upward curve increasing more in its ambit on a regular basis.

Interestingly enough a pairing that has been a hit was that between Aamir Khan and Darsheel after TAARE ZAMEEN PAR, and it is one of the rare advertisements where Aamir Khan appears in a pair with Darsheel, a male-male combination. This pairing has got a much larger acceptability manifest from the number of additional brands that they are endorsing. Salman Khan has also appeared for the first time in a pair along with brother Sohail Khan in Chloromint advertisement.

One only wonders whether somebody from the advertisement fraternity would do some out of the box thinking and think of featuring Shah Rukh Khan and Saif Ali Khan as the new pair endorsing a product.