Shahrukh being sought for a public service message

The state government is seeking Shahrukh Khan for an anti-child labour campaign. But will the superstar give his nod?

Initially, Aamir Khan was approached by the government for the campaign. But because Aamir has declined the offer, the labour ministry is thinking of roping in another Khan. And who else better than Shahrukh?

The reason for Aamir’s no is that he doesn’t want to be too preachy with his various public service messages. He has already done a few public service ads for the government. And doing another one can take away the credibility of the previous ones. According to Aamir, as reported by a daily, “I didn’t want to dilute the (message in the) ads that I’ve already done by doing another one.”

Aamir has already done ad for elections and the ‘Atithi Devo Bhava’ campaign for Indian tourism. He is face of ‘Incredible India’.

Kavita Gupta, state labour secretary admits that Aamir was the perfect person to launch the campaign, but his denial has disappointed the department. Ad man Prahlad Kakkar who is set to direct the campaign, feels Aamir’s refusal may be because of creative reasons than for the cause.

Now, the ministry plans to knock at Shahrukh’s door. Let’s hope SRK agrees to do this campaign. But the superstar hasn’t said anything on this; he is not in India and is holidaying and shooting in US.

Srk joins a rank of celebs like Leonardo DiCaprio in Tag Heuer's new campaign

Shah Rukh joins hands with Leonardo DiCaprio, Tiger Woods, Lewis Hamilton and Maria Sharapova in a brand new advertising campaign for watch brand Tag Heuer.

The new campaign puts the spotlight on the brand's tag line, "What are you made of?" It is the common thread linking the past campaign to this daring new one.

Christening these celebrities as Knights Of Time, Shah Rukh along with the other brand ambassadors will be seen in this particular campaign. Here's a sneak peek at what happened behind the scenes at the Tag Heuer shoot...

SRK to gift his bodyguard a flat

Shahrukh Khan has decided to gift his bodyguard Yaseen Khan a flat as a wedding gift. Yaseen has been staying at Shahrukh’s Mannat ever since he had started working with him. But now when he is getting married, he is finding little awkward to stay at Shahrukh's house with his newly wedded. Understanding his uneasiness, King Khan has decided to gift Yaseen a falt who hails from Karnataka.

Says a source, "Ever since he began working with SRK over a decade ago, he has been traveling with the actor wherever he goes, including his overseas shoots. But a single guy living under his roof is quite different from someone who has a wife and wants to start a family. And so,when he told SRK that he was tying the knot, it was clear to both that he'd need a new place. That's when SRK decided to present his most trusted guy a wedding gift he would remember."

Shahrukh did like him to stay nearby his house and so he will go for a flat somewhere at Bandra. Yaseen who is on a short visit to his hometown will join Shahrukh in New York where he is shooting for ‘My Name Is Khan’.

No Shah Rukh Khan in Yash Chopra’s TV venture

Reports suggesting that Bollywood superstar Shah Rukh Khan will feature in a television series being produced by Yash Chopra have been slammed by Yash Raj Films (YRF) as false.
While YRF agrees that Chopra is planning to jump on to the soap bandwagon, reports that Shah Rukh, who had started his career with soaps like “Fauji” and “Circus”, will be acting in them are untrue.

“YRF is in negotiations with a few channels for the soap series but the news of Shah Rukh Khan acting in them is not true,” Rafiq Gangjee, YRF vice president (marketing and communication), told IANS on phone from Mumbai.

Salman and SRK to shake hands

Salman Khan the bad boy of Bollywood, who has launched into his second innings on the small screen wants to forge a new friendship with King Khan.

The naughty birdie, who is a big fan of Salman Khan tells us that Salman Khan is willing to have Shah Rukh Khan as a guest on his TV reality show Dus Ka Dum. The hunk is ready to forget the ugly spat the two had at Katrina's birthday bash last year.

We hope the two actually shake hands!

SRK’s living a dual life in USA

If you think Shah Rukh Khan is enjoying a relaxed vacation with kids in US then you are completely wrong! Well it’s true that Shah Rukh is in US with his family but apart from enjoying his family time, he is also shooting for Karan Johar’s forthcoming film My Name Is Khan.

SRK knows how to handle both the responsibilities well. Being aware of his schedule he accordingly planned his kid’s vacation in US so that he could be with them during their summer vacations and not hamper his work too. According to a unit hand during breaks and after finishing his shoot SRK dedicates his entire time to the family.

It is also known that SRK got a studio erected in Mannat to be able to shoot his Tv commercials at home and spend the time saved with his family.

Shahrukh Khan in a soap

When the Big Daddies of Bollywood enter the small but fast growing world of Tellyland, rumours are bound to fly.

And, with Yash Chopra entering the ‘soapy’ world of television, can the Bollywood Badshah be far behind? The story is that Chopra, who shares a fantastic equation with Shah Rukh Khan, has roped in the actor to be part of one of the shows he is making. “SRK, who comes at a price, will be involving some of his leading ladies like Preity Zinta and Rani Mukerji in this show,” said a source. Meanwhile SRK, who is a producer himself, will also be making shows for another TV channel.

IIPM ties up with Shah Rukh Khan

Shah Rukh Khan is all set to quiz some more.

But this time around, it is not the aspiring crorepatis of the country who will face his rapidfire questions, but students of a B-school. Yes, Indian Institute of Planning and Management (IIPM) has roped in SRK to host their annual business and marketing quiz, not just for this time, but for the next three years.

To be held in association with Planman Media’s magazine, 4Ps Business and Marketing, the idea is to make this India’s premiere B-school quizzing event. Well, quizzes sure are big on the annual festival list of every business school, but IIPM wants it to be an important annual calendar event in the B-school fest circuit, by not only having SRK host it, but also by making sure that a huge number of international B-schools participate in this quiz. IIPM already boasts of a faculty from various Ivy League colleges from across the world.

Says Arindam Chaudhuri, Dean, IIPM, “The idea is to bring world-class elements in terms of education and the campus life of the students. At IIPM, we have laptops and WiFi campuses for all students, leading faculty from Ivy League B-Schools. We take all our students abroad for study tours in partnership with top B-Schools like Haas, Darden, Judge or McComb. And even this year, IIPM has already placed more than 2200 students in India and 45 students abroad!”

But why Shah Rukh? “Who else in India can make an event global by his sheer global popularity than Shah Rukh? He is perceived as the face of intelligent Bollywood because of his ‘Economics’ education background, his suave marketing skills and sharp intelligence. He is obviously the natural choice,” says Arindam. The finale of the quiz show, which will also be a part of the annual IIPM B-school fest – Amaze — will be held in Delhi — at the IIPM campus in Satbari. When asked, SRK was his usual staccato short self, “I am coming to IIPM and it will be nice to be there.”

In Pics: SRK in San Francisco shooting For 'My Name is Khan'

SRK & Ajith to share screen space in Asal

It’s seems to be pay back time for Ajith. It’s a known fact that Bollywood’s King ShahRukh Khan has offered Ajith Kumar to play the character of his younger brother in Santosh Sivan’s Ashoka and now our Ajith has requested Shahrukh to play an important role in his upcoming venture Asal. The film deals with the underworld elements and Shahrukh will be seen performing the role of one of the don. The film is scheduled to be shot in exotic locations of London. According to the film schedule, the two superstars will come together to shoot for this dream project.

It surely is going to be a treat for these superstar’s fans to see them sharing the screen space.