Dishtv to pump in Rs 40 million to promote SRK's My Name Is Khan

Dishtv has entered into a strategic marketing alliance with Fox Star Studios for the co-promotion of My Name is Khan. The company will spend approximately Rs 40 million (Rs 4 crore) in the marketing campaign.

The movie stars Shah Rukh Khan and Kajol and is directed by Karan Johar. Dishtv, which has Khan as its brand ambassador, will showcase exclusive interviews with Karan Johar and Khan as well as exclusive videos of Behind-The-Scenes of the film.

As part of the deal, Dishtv will have rights to telecast exclusive interviews with Johar, Khan and Kajol on its DTH platform. Through this tie-up, millions of Dishtv subscribers would get exclusive content including videos of behind the scenes of My Name is Khan.

As part of the tie-up, Dishtv has created a new TVC with Khan. Dishtv will also run a contest, wherein the participants will get a chance to meet Khan at his home - Mannat. The TVC has captured all the warm and affectionate moments in the movie and is in line with the new brand identity of Dishtv - Ghar Aayi Zindagi. The 30-second TVC went on air across TV channels from 1 February. Dishtv will also run a month-long 360 degree integrated marketing campaign across all India to co-promote the brand and the movie.

Dishtv COO Salil Kapoor said, "It's extremely exciting to be associated with Fox Star Studios for My Name is Khan - the most talked about and eagerly awaited magnum opus of the year. Shah Rukh Khan is Dishtv's brand ambassador and we are delighted to promote the movie My Name is Khan as it has a beautiful synergy with our brand positioning Ghar Aayi Zindagi. Dishtv will run a pan-India marketing campaign for which the company will spend around Rs 4 crore."

Fox Star Studios India head marketing distribution and syndication Vivek Krishnani said, "My Name is Khan is a film that will appeal to people of all age groups. Our promotional partnership with Dishtv will help us widen the reach of the film to a pan-Indian audience. My Name Is Khan has an incredible buzz on-ground and we are going all out to give it the best possible release, we are glad to be associated with like-minded partners like Dishtv and are thrilled with their support to co-promote the film."

Shahrukh Khan gets wrinkles

Shahrukh Khan's fans need not get bugged by the headline, King Khan still has one of the best skins in the industry. Shahrukh will be sporting an aged and wrinkled look with a receding hairline in the latest Dish TV commercial. Shahrukh is paired with Tisca Chopra where he brings home an orphan girl child who settles into the family only after an experience with Dish TV.

The 30 Crore ad campaign is a part of Dish TV's plans to re brand itself where it will come with a new logo. Shahrukh had pocketed Rs. 10 Crores for the ad. The creative idea was conceptualized by Ad industry veteran and celebrated lyricist, Prasoon Joshi and the McCann World Group team. The commercials have been directed by the much acclaimed Bollywood director Anurag Basu.

Shahrukh Khan Ages for TV Commercial - Video

Holy Bollywood! Shahrukh Khan has aged a lot since we last saw him! But there is no reason for fans to panic, it's only for a new TV commercial!

The King of Bollywood plays a septuagenarian grandfather who romances his wife, played by actress Tanvi Azmi. And as the happy old couple dance in their house, their kids and grandkids spot them and laugh!

So check out Shahrukh Khan playing a 70-year-old man in this new Dish TV commercial and let us know what you think of the King of Bollywood in grey hair!

Shahrukh bangaya budda!

Yeah you would have guessed it… Hamara SRK have coloured his hair grey for an act.

Shah Rukh Khan, the brand ambassador of Dish TV, will feature as a 75-year-old man for their new ad concept, ‘Ghar Aayi Zindagi’. He will share the screen in this one with Tanvi Azmi. Adman Prasoon Joshi has done the concept while ‘Kites’ fame Anurag Basu has directed this commercial. McCann Erickson has undertaken the campaign.

Revealing about the ad, the director shared, “The story is very cute. Tanvi Azmi is playing Shah Rukh’s wife. They’re hiding inside their room and are dancing.” He added that there is a beautiful chemistry between them.

He said that initially they were apprehensive whether Shahrukh will accept the old character. “We didn’t know if SRK will agree to the idea. I didn’t want to make him Veer Zaara kinda old. It had to be different. So, pehle Shah Rukh ko buddha banaya humne pictures mein, and then showed it to him. He was very sporting and loved the idea,” recalled Basu. Then the director went on to share an interestingly cute gupshup. He said that after the whole get-up was done, Shahrukh clicked a picture of himself and sent it to Gauri on the phone, asking, ‘Will you still love me when I am old and look like this?’ on this Basu amusingly gushed, “I am sure he will look much more handsome when he is old!”

Talking about the ad, Salil Kapoor, COO of Dish TV said, “In line with the core message of the campaign, Shahrukh Khan will bring alive warm family moments that tug at the heartstrings. Moments that have become a rarity in today’s family.”

Besides this, Shahrukh has one more concept alongside Tisca Chopra where he brings home an orphan girl child who settles into the family only after an experience with Dish TV.

The campaign is said to start from this month… So Check Karo!

Shahrukh Khan: ‘Badshah of Bollywood’….The ripe old man?

Well, it seems that the ‘Badshah of Bollywood’ is all set to don an old man’s stick!

But before you all start wondering whether your adored super star has suddenly gone nuts, let’s just say that it’s only for an advertisement!

It appears that the 44 year old, who has passed on effortlessly in a much younger avatar, in his recent flicks (well apart from that brief ‘old man’ appearance in ‘Veer Zaara’), will appear as a 75 year old for the upcoming series of advertisements for Dish TV.

Well, given that it’s Shahrukh who is gonna wear that old man’s hat, there’s already a good amount of buzz surrounding his upcoming ad campaign for Dish TV.

Says the actor about his brand new look, in a chat with ‘Spicezee’, “When I was getting my make up done there was a phase where I had to go bald. I clicked my snap and send it to Gauri asking her if she would love me if I looked this way as I aged. She replied that ‘I don’t love you now how do you think I will love you then’.”

Well guys! You have seen the veteran ace Amitabh in his newest avatar as a 13 year old, now brace for an ‘old’ surprise from the Badshah!

But honestly Shahrukh, this is one ‘WISH’ we are never gonna make!

Shahrukh Khan buys Tata Sky

Bollywood superstars Shahrukh Khan and Aamir Khan must be having hard time dealing with the endless 'rivalry gossip' by the media. Just on the heels of the report that Aamir is not moved by the recent Shahrukh's detention at an Airport in US, anothernewson them has hit the headlines.

The grapevine is abuzz with thenewsthat Shahrukh has bought a product endorsed by Aamir and not the product he endorses. To be precise, Shahrukh is said to have installed a huge Tata Sky satellite antennae atop his multi-storey office-cum-leisure space in the extension behind Mannat. Coincidentally, it is a rival product to DishTV DTH he endorses. Adding more salt to the wounds, Aamir is the brand ambassador of Tata Sky.

Shahrukh, who has recently renewed contract with ZEE DishTV as its brand ambassador, is going to face embarrassment if the news turns out true.