Kansai Nerolac appoints SRK as brand ambassador

Kansai Nerolac Paints has announced actor Shahrukh Khan as its new brand ambassador.

This announcement comes just ahead of the festive season that will see the superstar highlight the company's several eco-friendly decorative paint solutions.

Kansai Nerolac has used film personalities in the past to endorse and represent its brands like Amitabh Bachchan and Mohanlal.

Kansai Nerolac in the recent past has increased its focus on safer, eco-friendly paints using new technology to produce low Volatile Organic Compound, lead free paints enhancing the in-home environment.

Some of the new advanced products launched by the company include Nerolac Impressions Eco-clean and Nerolac Excel Total with heat guard and now our entire range of water based products is Low VOC.

Kansai Nerolac Paints MD HM Bharuka said, "We have significantly improved our product offering with a new range of eco-friendly products that have been produced using advanced technology, conforming to highest norms of health and environment safety. At this point we felt the need of an ambassador who reflects this and who could help us effectively communicate this to our consumers. Shahrukh Khan was a perfect choice for us and we are extremely happy to have him."

Kansai Nerolac Paints VP - marketing and sales (Decorative) Anuj Jain said, "Shahrukh Khan enjoys a mass appeal and is amongst the most popular personalities in the country. We have planned a nationwide television campaign as well as outdoor and print in select markets across India. He will also front a series of strategic marketing initiatives of the company."