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Shahrukh Khan: The innerwear story!
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After having traveled all the way from abroad where he was on a promotional tour for his film ‘MNIK’, one would have thought that Shahrukh would take it easy and sit back at home and relax. But no! This King had other plans up his sleeves and just within a few hours of landing in Mumbai, he was seen at a five star hotel there endorsing an innerwear from ‘Lux Cozi’ for a vest named ‘ONN’.There was a press meet after the launch and Shahrukh was open to all questions from the media and answered them with full confidence.
There was a hint of sadness in his answers too especially when he said that he had to clarify himself to the media abroad due to the problems that had erupted on his comments for the Pakistani players regarding the IPL. However he soon got back to his jovial self when he justified his decision to go for theinnerwear endorsement. He simply said that since his abs were more presentable now he did not mind endorsing the vest as he had to take his shirt off on the pretext of the ad. But on a more serious note he said that he liked the product as it was made from special quality soft cotton which was soft and cuddly and more over the company representative had said that it was a lucky brand. Even the tag line of theinnerwear is ‘Apna Luck Pahanke Chalo’which according to him suited him as his team of the IPL Kolkata Knight Riders needed all the luck this time.
Another reason given by him was that this brand was more economical than the original brand Reebok which had the rights to manufacture the KKR T- shirts but were beyond the common man’s reach. Even the fact that the company was based in Kolkata was of help as the mind set of the people was known to the company. According to reportsShahrukh also said that this launch had been planned well before two months as he wanted more visibility during this time which is the time for his new film to be released, so with the focus of two events in mind a very successful and high end launch and press meetShahrukh was a happy man at the end of the tiring day!
There was a hint of sadness in his answers too especially when he said that he had to clarify himself to the media abroad due to the problems that had erupted on his comments for the Pakistani players regarding the IPL. However he soon got back to his jovial self when he justified his decision to go for theinnerwear endorsement. He simply said that since his abs were more presentable now he did not mind endorsing the vest as he had to take his shirt off on the pretext of the ad. But on a more serious note he said that he liked the product as it was made from special quality soft cotton which was soft and cuddly and more over the company representative had said that it was a lucky brand. Even the tag line of theinnerwear is ‘Apna Luck Pahanke Chalo’which according to him suited him as his team of the IPL Kolkata Knight Riders needed all the luck this time.
Another reason given by him was that this brand was more economical than the original brand Reebok which had the rights to manufacture the KKR T- shirts but were beyond the common man’s reach. Even the fact that the company was based in Kolkata was of help as the mind set of the people was known to the company. According to reportsShahrukh also said that this launch had been planned well before two months as he wanted more visibility during this time which is the time for his new film to be released, so with the focus of two events in mind a very successful and high end launch and press meetShahrukh was a happy man at the end of the tiring day!
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