Karan Johar's inspired by Shah Rukh Khan's love story

Karan Johar and Shah Rukh Khan have always been front-runners when it comes to promoting their movies. Their forthcoming film My Name Is Khan is testimony of how creative the duo can get in taking their movie to the masses.

Keeping with the theme of the movie (a man embarking on a journey to reclaim his lost love), Shah Rukh is visiting four cities — Ahmedabad, Lucknow, Indore and New Delhi — to meet people who have heart-rendering love stories to share. It is for the first time that any actor has had such interactive sessions with people.

The initiative, a brainchild of Karan and Shah Rukh, is getting an extraordinary response.

Karan says, “The top three unique and fascinating love stories will be awarded. Every step of Shah Rukh is being covered by a news channel as he has embarked upon a journey to search for real love stories that will touch the hearts of people. We are also archiving the footage of this trail and efforts are on to see how we release it on TV. But the big plan is to include it in DVD. It should be a one-hour segment.”

“With every film Shah Rukh and I have tried to adopt a new marketing strategy. That has been our constant endeavour. Through this movie we have come across so many great love stories that have stood the test of time by going through fights with family and the system,” the film-maker adds.

Karan further says he has been so moved by the real life love story between Shah Rukh and Gauri that he would love to make a movie on them.

“I want to make a movie on SRK and Gauri’s romance. It has the recipe for a great film as it has got passion, love, parental rejection to the final triumph as he became the most loved son-in-law in the country. Maybe when SRK’s son grows up, I might cast him to play his father’s character. That would be really good.”