Linc Pen renews endorsement contract with SRK

Linc Pen, a leading player in the branded pen industry, today said it has renewed its brand endorsement contract with film star Shahrukh Khan, who has helped sales grow by as much as 15 per cent.

Shahrukh has been the brand ambassador for Linc Pen for the past one year. Last year, sales grew by seven per cent.

"We have renewed the contract with him (Shahrukh Khan) for another year. His association with the brand has been very rewarding for us and has helped increase the brand visibility and boosted our sales figures as well," Linc Pen & Plastics Managing Director Deepak Jalan said here.