TAG Heuer renews its contract with Shah Rukh Khan

TAG Heuer, the world leader in luxury sports watches and chronographs, announced the renewal of its contract with Shah Rukh Khan in Mumbai on Thursday with the launch of its Grand Carrera Calibre 36 RS2 Caliper Chronograph Ti2.

The Bollywood superstar, who began his association with the brand in 2003, is one of its longest-standing brand ambassadors worldwide.

“Shah Rukh Khan’s personality almost mirrors the brand’s values. His undying passion and eternal search for perfection and precision make him the perfect brand ambassador,” said Jean-Christophe Babin, President & CEO of the leading Swiss watch maker. He added, “Over the years, we have developed a deep affection for each other and it is with great pleasure that we announce an extension of this relationship. The soul of TAG Heuer is innovation, prestige, performance, precision, but above all there is passion. Passion is what inspires them and is what beats at the heart of every timepiece.”

Proud of the honour, Shah Rukh Khan said, “TAG Heuer was the first luxury watch that I ever bought with my own money. I remember the sense of achievement that I felt. I feel truly honoured to be associated with a brand that has such an unique and rich heritage and is one of the most prestigious brands in the world today.”