SRK Rank Top in Celebtrack Wave II Results

Percept Talent Management and Hansa Research, leading players in the fields of talent management and media research respectively, today unveiled the second wave results of Celebtrack.

Celebtrack is the outcome of comprehensive data gathering from over 12,000 respondents pan-India. The research reveals the position of celebrities on key parameters--media presence, popularity, image attributes, power of persuasion and over-exposure.

The celebrities are from the areas of movies, cricket, other sports, music and television. The Celebtrack model covers 25 image attributes and persuasion power of stars on 6 categories which would help brands to decide on the most appropriate celeb for endorsements.

In the celebrity category, cricketer M S Dhoni holds first rank, Shah Rukh Khan (second), Aishwarya Rai (third), Amitabh Bachchan (4th) and Sachin Tendulkar (fifth).

In the male actors category, Shah Rukh Khan ranks first while in the female category Aishwarya Rai stands first.

In cricket, M S Dhoni ranks first, Sachin Tendulkar (second) and Yuvraj Singh (third) while in other sports, Sania Mirza ranks first followed by Viswanathan Anand (second) and Mahesh Bhupathi (third).

"Wave II results allow clients and talents to study the changes with the earlier data and allows them to combine the results for an even more robust and long-term understanding of changing public perceptions," Hansa Research's Managing Director, Ashok Das, told reporters.