Emami renews contract with Shah Rukh

Kolkata-based FMCG company Emami has renewed its contract with Bollywood superstar Shah Rukh Khan for its men’s grooming product, ‘Fair and Handsome’ as part of a strategy to make it a Rs 200-crore brand in the next two-three years.

“Our association with Shah Rukh Khan has been very rewarding. We have renewed the contract with him for the next two years,’’ the Emami Director, Mr Aditya Agarwal, told PTI.

Mr Khan was signed up as the brand ambassador of the product in 2007.

Mr Agarwal claimed that ‘Fair and Handsome’ brand has been one of the largest selling men’s grooming products in the country and has crossed over Rs 100-crore sales over the last three years.

“With the changing trend, men’s outlook on grooming has also changed. Our product has been doing very well and we expect that in the next two-three years, it will be a Rs 200-crore brand,’’ he said.