DDLJ crosses the 700-week mark, creates new record

Fourteen years after it was first released "Dilwale Dulhaniya Le Jayenge" continued its successful run at the box office crossing the 700-week mark. The Shah Rukh Khan-Kajol starrer, which had previously broken the record of "Sholay", to become the longest running film in 2007, has been playing continuously for 700 weeks at Mumbai's Maratha Mandir theatre, creating a record of its own.

The film, directed by Aditya Chopra, starred Shah Rukh and Kajol in a story that featured Indians living outside the country for the first time in a mainstream Bollywood film.

The film a romantic drama, included typical Bollywood elements, but owed its stupendous success to the fresh twist it brought to the boy-meets-girl story. Filmed in London and Punjab, the film is considered one of the best romantic films of Bollywood.

The music of the film composed by Jatin Lalit topped every charts and the movie won 10 Filmfare awards, including best actor and best actress for Shah Rukh and Kajol.