Yash Raj takes Rab Ne Bana Di Jodi online with contests

Shah Rukh Khan's first release of 2008!

Aditya Chopra's first directorial venture after Mohabbatein in 2000!

New face Anushka Sharma's debut movie!

These are some of the reasons that Yash Raj Films' (YRF) Rab Ne Bana Di Jodi is being awaited with bated breath by all and sundry.

What's more, YRF is leaving no stones unturned to promote the movie online to tap the consumers directly and get them involved.

The production house has launched online contests called "Dance Pe Chance" around Rab Ne Bana Di Jodi on YouTube.com and another one called "Rab Ne Bana Diya Talent" on Ibibo.com. None other than SRK can be seen in the promo videos urging contestants to participate in the contest and win goodies. The contest on YouTube.com is on till 15 January, 2009.

The contest urges participants to upload their videos showcasing their talent. The five most talented participants on Ibibo.com will get a chance to meet Shah Rukh Khan. Participants can upload videos showcasing their talent of acting, dancing or mimicry.

The YouTube.com promotional video for the contest has Khan saying, "Hi everyone, I am Shah Rukh Khan. Everyone get ready to dance to this extraordinary chance. First listen to the song Dance Pe Chance from my film Rab Ne Bana Di Jodi. Hidden within these lyrics are some very unique dance steps and then start choreographing a dance sequence in your own style. Upload the videos on YouTube. I'm personally going to select the videos, and the winner of the best choreographed video chosen by me will get a free music CD of Rab Ne Bana Di Jodi signed by me. So everybody, get ready – Dance Pe Chance Mar Le!"

With the production house ensuring that the buzz for the movie amongst potential audiences is high, going online to social networking websites and video sharing websites seems like the way to go to tap them.

While these contests have just been activated, YouTube.com does have one sole surfer who has posted his video and it's an...interesting watch... to say the least!