What better brand for Aamir to use than me to sell his film: SRK

Aamir Khan is showing his crass side again, passing unnecessary comments against Shah Rukh. This is in such poor taste and shows how desperately Aamir is trying to grab attention to further the publicity of his forthcoming film.

The war of words between the two Khans — Aamir and Shahrukh is getting stark, with the two having daggers drawn at each other. This time it was Aamir Khan on the attack mode.

He said, “I think Shahrukh’s strength is that he really knows how to keep the media happy. He knows how to make personal relationships with a lot of people in the media, who are in powerful positions, interact with them and I think it’s great. That is his strength and he uses it well.”

This subtle reply from Aamir comes a day after SRK’s tongue in cheek remark on Aamir’s promotional strategy for Ghajini on Rab Ne’s opening weekend. The King Khan had said, “What better brand for Aamir to use than me itself to sell his film. I am the biggest brand there is in India.”

Aamir Khan sure was in no mood to take this one lying down. No wonder he chose his words carefully giving all the credit of SRK’s popularity, not to his work but his smooth talking ways.

However, Aamir was quick to add a dash of sugar to the bitter war of words. He said, “Shahrukh and I are friends and I will be happy to promote his move Rab Ne Bana Di Jodi.”

With Aamir having done the damage all eyes will be on SRK, as he fires the next salvo.