“I sell dreams, now I’m going to sell reality,” - Shah Rukh Khan

You already know about SRK Boulevard, the Dhs8 billion beachfront project Shah Rukh Khan is building on Ras Al Khaimah’s Al Dana Island, in collaboration with the UAE-based TSA Group. Now find out how he wants this project to be “unique” and “special”.

In a one-on-one with Masala! following a press conference, King Khan talks about his idea of a perfect home and more.

How will you leave your mark on this project?

I’ve been really trying to think that out. I don’t want it to be too much SRK, like any sort of image or photograph, because one day if you don’t like Shah Rukh Khan, I don’t want you not to like your home. I know finally Shah Rukh Khan will get over, but I want you to love your home all the time.

I want to design something with my wife and (architect) Tony that will be me, yet not be in your face. A thing you will look at and say, this is something Shah Rukh Khan did himself. It could even be a flower arrangement (pointing to a vase on the table), but I hope it will be more concrete and permanent than that (smiles).

What B’wood element can we expect? An Om Shanti Om disco?

Of course there will be a nightclub and of course, as you say, there will be elements of Bollywood. Now my work is beginning to define me a little and I’m beginning to get recognised.

Even if it sounds pompous, I AM Bollywood. So there has to be Bollywood themes woven in. We haven’t worked out the details yet, but it will be something significantm definitely.

What material thing is closest to you in your own home?

That’s a lovely question! It’s a Wurlitzer jukebox that plays CDs. You know, more than anything else, I like open spaces. My idea of a perfect home is where my son does a double sommersault and lands on my shoulders, without hitting a table.

How many of your famous friends have signed up already?

All my friends will come – and you will see them. I want to give them something concrete to look at first and only then will I talk to them about this.

I’ve always sold dreams, now I’m selling reality. But this project is not for Shah Rukh Khan and friends. This is for you, for everyone. A place where everyone can have a home and share a smile.

... and pass the bubble bath!

Asked a cheeky question about bathtubs at the press conference, SRK said:

“I will come free with the bathtubs. I promise you I will be in them every Saturday morning.”

By: Sonali Raha