SRK the 12th 'Knight Rider'

Bollywood super star Shahrukh Khan is going all the way to promote his IPL cricket team, the Calcutta Knight riders, using all his might and wit.

From music videos to live performance, he is pulling out all stops to promote his team. The is that he will himself be joining the team as the Twelfth member. The twelfth member is a reserve, the one who brings drinks between the overs, new bats and gloves for the boys on the pitch etc. Shahrukh Khan thus wants to encourage his team as closely as possible.

Between drinks and half time, Shahrukh Khan also has planned an entertainment extravaganza with his song and dance performances. He has also roped in Bollywood actresses like Kareena Kapoor and Priyanka Chopra.

“SRK has roped in the Moranis and Ganesh Hegde to choreograph and manage his performance. There are going to be a total of nine matches in Eden Gardens in Kolkatta – the home ground of his team – where he will be performing live in the break. They will be erecting a huge stage, which will take up almost one entire section in the stands. And each live act will be spectacular and will see SRK dance along with other Bollywood heroines,” according to sources.

Shahrukh Khan has also roped in big corporate sponsors for each of his acts. The actor has already five sponsors – HDIL, Reebok, Belmonte, The Telegraph and Tag Heuer – and is prepared to take on more sponsorship for each of his acts

Shahrukh’s team has a lot going for it to attract corporates. Music Directors Vishal and Shekhar’s anthem for the team; six ads by Shah Rukh Khan’s company and a team mascot are already in place. All that is left is getting the cricket crazy people of Kolkata into Eden Gardens. Khan hopes he will get by with a little help from his friends. “My fraternity will join up there and cheer the team and support it,” Khan added.

The action starts on April 18 at Bengalooru where the home team will take on Kolkata Knight Riders.

Nashik News Line