SRK Maintains his Position on Power List 2007

Proving once again that the golden levers of power in Bollywood are really behind the screen and not on it, the father-son team of Yash and Aditya Chopra have, for the third year in a row, come out at the top of the Filmfare Power List.

The Filmfare Power 2007 survey was conducted by AC Nielsen-ORG MARG, the largest market research and information company in South Asia. Respondents included actors, technicians, financiers, distributors, exhibitors and photographers. The results have some major surprises and some rude shocks in store.

Following the Chopras is Shah Rukh Khan, who maintained his No 2 position, riding largely on the success of his home production Om Shanti Om and the Chopras' Chak De , the two biggest grossers of the last year.

At No 3, in a surprise elevation is Akshay Kumar, who had not two but four hits in 2007 - Namastey London , Heyy Babyy , Bhool Bhulaiyya and Welcome .

Amitabh Bachchan, No 3 last year, has slipped four notches to No 7, and is now only one ahead of his pretty daughter-in-law, Aishwarya Bachchan. Between Akshay and Amitabh is the solid bankable quotient - Hrithik Roshan, Salman Khan and A R Rahman. Aishwarya, who leads among the heroines, has pipped Rani Mukerji, who is a hair's breadth below at No 9.

Karan Johar may have sat the year out as far as film-making goes but his natty turn as television anchor in Koffee With Karan has won him the hamper at No 10, ousting in the process the more productive competition.

Sanjay Leela Bhansali Saawariya and Vidhu Vinod Chopra Eklavya don't seem to have cut the mustard, with their lavish productions having failed to stir the box office.

According to Filmfare, the criteria that decides the winners include factors like their box-office draw, their ability to generate funds for others, and their ability to call the shots no matter what.

Which perhaps explains why Yash and Aditya Chopra, who gave the country an anthem of sorts of with Chak De India , were catapulted to top spot despite four damp squibs - Ta Ra Rum Pum, Jhoom Barabar Jhoom, Laaga Chunari Mein Daag and Aaja Nachle .

Times Of India