Shah Rukh Khan launches Zee Radio UK

KING of Bollywood, Shah Rukh Khan officially launched the UK’s first Bollywood radio station from ZEE Network.

It was launched at the sold-out ZEE Carnival 2008 last weekend to a rapturous response.

Shah Rukh Khan, who was the face of the sold-out, three-day extravaganza at the Olympia, London, congratulated ZEE on its new initiative.

He said: "I would take this opportunity to congratulate Zee for the launch of their new radio, Zee Radio 558 AM (and DAB). All the best Zee!! I hope you all listen to it."

He was also joined on stage by UK Top 10 sensation Jay Sean who added to the celebrations encouraging listeners to tune in.

A specially choreographed dance sequence representing the flavour of the station was presented on stage as a part of the launch.

The Asia News, UK