"I Believe" attitude takes Om Shanti Om and branded film entertainment to new level." - SRK

One of the big Diwali release this year, Om Shanti Om has been marketed very vigorously. Shah Rukh Khan the country's biggest brand ambassador has turned on the charm to promote his latest film and home production. The Rs 30 crore film that has a host of brand tie-ups releases on Friday.

It’s the dream debut in more ways than one and we are not talking about Deepika Padukone. The four brands associating with the film Om Shanti Om are first timers as well. From L’Oreal’s Maybelline brand of makeup, which is endorsed by Deepika to Sia Jewellery to Shoppers’ Stop collection inspired from the four main characters in the film. The association pegged that Rs 3 crore each hand an in film, on air and point of sales presence and the return on investment is already visible.

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