Overwhelming Response to Om Shanti Om's Promos

It’s not even a week since the first look of ‘Dard-E-Disco’ was out and the song, especially due to ‘perfect-six-abs’ of Shahrukh Khan, is already the talk of the town. Composed by Vishal-Shekhar and written by Javed Akhtar, ‘Dard E Disco’ is a ‘jump-on-the-dance-floor’ number which has a Persian touch to it even as overall feel of the song stays on to be Western.

“I am thrilled with the kind of reactions the song is fetching. As the teaser suggests, this is my way of re-introducing Shahrukh Khan”, quips Farah Khan, director of this year’s most awaited film Om Shanti Om.

Re-introduction it certainly is, considering the fact that after ‘Kaal Dhamaal’ [Kaal] where he danced in designer sleeveless vests with Malaika Arora, Shahrukh Khan has shed his inhibitions further and gone the Monty route, even if it is only half the way!

“Well, full credit to Shahrukh for attempting something like this which showcases him in an altogether different ‘avtaar’”, talks Farah fondly for her superstar friend, “The idea was to give him a much leaner look, while refraining from making it all look artificial.”

“Shahrukh has a good physique but when you are required to remove shirt for the camera and the entire world is expected to watch you, extra care has to be taken”, explains Farah about the effort which went behind the makeover of 40 years plus King Khan.

She adds, “We never wanted a beefy look for him, that wouldn’t have worked. Instead, what you see is a body which befits that of a swimmer. Also, it was not just the physique part on which we concentrated. Even his hair has been done differently to give him a real makeover.”

A contemporary track with Sukhwinder Singh in his full elements and Marianne, Nisha and Caralisa coming together for backup vocals, ‘Dard-E-Disco’ is a true-blue dance number, as expected from Vishal-Shekhar. Still, one can’t help but ask Farah whether a situation like this was absolutely required in the film?

Justifies Farah, who is dabbling between paying visits to doctors and supervising media campaigns for her November 9 release, “As we all know, the film has Shahrukh Khan as junior artist in the 70s followed by being a superstar of 21st century. These are the times when every superstar is removing his shirt with a physique to die for. It is imperative for the character played by Shahrukh Khan also to dabble in something similar”, she smiles.

Meanwhile first promo of the film has reportedly settled down with the audience too. “It was always expected that it would be very well received across multiplexes. People were clapping and cheering aloud while it was played first. You have to be there to witness the noise level when the promo was on; one could barely hear what was being played on screen”, informs Farah about the crowd reaction.

“What further thrilled me was the response from theaters across UP and Bihar. After being elated with the tremendous response, distributors have not stopped calling ever since”, cheers Farah.

JoginderTuteja, IndiaFM