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Wednesday, August 08, 2007

Shahrukh and John to endorse Pepsi 'My Can'

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Shah Rukh Khan and John Abraham will endorse Pepsi (the latter endorses Diet Pepsi). Youth brand Pepsi is out in new form of packaging and its can is called ‘My Can’. This is for the first time in Bollywood two big stars are promoting a brand together.

According to Punita Lal, executive director, marketing, Pepsi Foods, the duo for the first time will feature together in a commercial on TVC. This ‘My Can’ will offer an opportunity to 10 young people to get their pictures printed on their Pepsi packs. This initiative is called ‘Me on My Can’.

It will be interesting see King Khan and the youth icon, John Abraham, come together for the first time on screen.

Source: IndiaFM

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