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Radio Mirchi today celebrated the success of the book 'King of bollywood: Shah Rukh Khan and the seductive world of Indian Cinema’
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Om Books International in association with Radio Mirchi today celebrated the success of national award winning author Anupama Chopra’s book 'King of bollywood: Shah Rukh Khan and the seductive wprld of Indian Cinema’ amidst people from the entertainment world. The book has sold over 10,000 copies in a span of two weeks. The celebration had a reading session in which Karan Johar and Rajkumar Hirani read some interesting excerpts from the book, in an ambience reminiscent of a library, with Radio Mirchi India’s hottest radio station for company. King of Bollywood, published by Warner Books, has received rave reviews from across the globe.
King of Bollywood is a sweeping portrait of a man who is worshipped as a modern-day God, a country finding its identity and a movie industry that helped to change the face of India. The book reveals how Shah Rukh Khan, a middle-class Muslim boy from Delhi, broke into the insular, nepotistic world of Bombay show business and emerged as a superstar. His larger-than-life tale takes us through the colorful and idiosyncratic Bollywood movie industry, where fantastic dreams and outrageous obsessions share the spotlight with extortion, murder, and corruption. The book is priced at Rs.395.
Commenting on the book, A.P. Parigi, Managing Director, Entertainment Network (India) Limited (Radio Mirchi) said, “Shah Rukh Khan has this “Elvis-like effect" and I think Anupama’s book does full justice to him as a person, his charisma and his Iconic status. Her writing is skillful, so much so that I wished this biography was 3-4 times longer & more academic & detailed. I thoroughly enjoyed her writing and recommend the book to not only those who enjoy Shah Rukh Khan's work and Bollywood movies but even to his critics.” Providing a rationale to Radio Mirchi’s association with the celebrations he further added, “The biggest common factor between the brands SRK and Radio Mirchi today is the fact that both are a household name in India. Shah Rukh Khan is an undisputed ‘King of Bollywood’ a ruler of all hearts of Indians. While Radio Mirchi is the hottest radio station our country has. Both are for the masses, by the masses and of the masses.”
Speaking on this Ajay Mago, Publisher, Om Books International said, “I am extremely happy to be associated with Anupama Chopra and her book. King of Bollywood is doing very well and already crossed over 10,000 copies in 2 weeks. Books of different genres have been man's best friend for times immemorial and especially that on famous personality because we get such a lot to learn from them”
According to Anupama Chopra, “This book was ambitious and challenging. I wanted it to be all things to all people. I'm thrilled that it is connecting with both Indian and American readers”.
Source: IndianTelevision
King of Bollywood is a sweeping portrait of a man who is worshipped as a modern-day God, a country finding its identity and a movie industry that helped to change the face of India. The book reveals how Shah Rukh Khan, a middle-class Muslim boy from Delhi, broke into the insular, nepotistic world of Bombay show business and emerged as a superstar. His larger-than-life tale takes us through the colorful and idiosyncratic Bollywood movie industry, where fantastic dreams and outrageous obsessions share the spotlight with extortion, murder, and corruption. The book is priced at Rs.395.
Commenting on the book, A.P. Parigi, Managing Director, Entertainment Network (India) Limited (Radio Mirchi) said, “Shah Rukh Khan has this “Elvis-like effect" and I think Anupama’s book does full justice to him as a person, his charisma and his Iconic status. Her writing is skillful, so much so that I wished this biography was 3-4 times longer & more academic & detailed. I thoroughly enjoyed her writing and recommend the book to not only those who enjoy Shah Rukh Khan's work and Bollywood movies but even to his critics.” Providing a rationale to Radio Mirchi’s association with the celebrations he further added, “The biggest common factor between the brands SRK and Radio Mirchi today is the fact that both are a household name in India. Shah Rukh Khan is an undisputed ‘King of Bollywood’ a ruler of all hearts of Indians. While Radio Mirchi is the hottest radio station our country has. Both are for the masses, by the masses and of the masses.”
Speaking on this Ajay Mago, Publisher, Om Books International said, “I am extremely happy to be associated with Anupama Chopra and her book. King of Bollywood is doing very well and already crossed over 10,000 copies in 2 weeks. Books of different genres have been man's best friend for times immemorial and especially that on famous personality because we get such a lot to learn from them”
According to Anupama Chopra, “This book was ambitious and challenging. I wanted it to be all things to all people. I'm thrilled that it is connecting with both Indian and American readers”.
Source: IndianTelevision
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