Global Entertainment and Media Personality award to Shahrukh Khan at FICCI Frames

Bollywood superstar Shah Rukh Khan was presented the Global Entertainment and Media Personality award at the FICCI Frames 2010 Excellence Awards on Thursday. FICCI Frames, the global conference on the business of entertainment which ran from March 16-18 came to a close with the award ceremony in Hotel Renaissance in Mumbai.

The Global Icon of the Year award was presented to Oscar winning music director A.R. Rehman.Amitabh Bachchan and Vidya Balan bagged the best actor award for their outstanding performance in R.Balki's film "Paa".

Director Raju Hirani garnered two awards - best film and best director - for his film "3 Idiots".

Pritam Chakraborty was presented the best music director award for Imtiyaz Ali's "Love Aaj Kal" while Ranbir Kapoor won the best entertainment award.

WATCH EPISODE 03: Living With A Superstar - Shahrukh Khan

PART 01

PART 02

PART 03

WATCH: SRK honoured at FICCI Frames 2010

Amitabh Bachchan, Shah Rukh Khan and AR Rahman were amongst the awardees at FICCI Frames 2010 Excellence Awards.

WATCH: Katrina's day out with SRK

At the inaugural session of 'FICCI FRAMES-2010' superstar Shah Rukh Khan was spotted sharing the dais with none other than Salman's girlfriend Katrina Kaif.

Who is SRK taking tips from for his next Ra One

SRK is taking tips for Ra One from Kamal Haasan, who was even spotted at the Akon bash held at Mannat

Last week, South superstar Kamal Haasan's presence at B-Town Badshah Shah Rukh Khan's Akon party at Mannat raised many eyebrows. Apparently, KH has been bonding with SRK and has been giving the latter valuable tips on the making of Ra One.

Says a source, "Shah Rukh has huge plans for Ra One and has been meeting Kamal Haasan regularly to bounce off ideas for his pet project. Shah Rukh and Kamal know each other since their Hey Ram days. The two have kept in touch. King Khan respects Kamal as an actor and loves his style of filmmaking. The two superstars are quite fond of each other."

Adds the source, "While Shah Rukh plays a super hero in Ra One, he's amazed by the hard work, meticulous planning, astonishing cinematography and breathtaking graphics that Kamal brought to Dasavaratham. He has been asking the veteran actor about how to make a stunning film with great special effects. That's the reason why Kamal was spotted at Shah Rukh's party last week."

Mushtaq Shiekh, co-screenwriter for Ra One, says, "I don't know if Kamalsaab is helping Shah Rukh with the film but I am not surprised to see him in Mannat because Shah Rukh has been maintaining a consistent connection with him."

Shah Rukh Khan was unavailable for comment.

Shah Rukh Khan has a super active schedule in 2010

Shah Rukh Khan began the year 2010 with the biggest hit, My Name is Khan. Things have begun to look rosier for King Khan after his IPL franchisee began the Season 3 campaign on a winning note. But not to be idle, SRK will soon start shooting for his home production Ra.One in Goa from 24 March, 2010.

Sources close to the actor told, "The film will go on to the floors by 21 March, but Shah Rukh will start shooting for it from 24 March."

And unlike the previous year, when SRK had delayed shooting for his then under production film, My Name is Khan to accommodate dates for the Season 2 of the IPL, this time he is not planning to do so.

But what Khan is certainly planning is that if his IPL team, Kolkata Knight Riders win four games, he will release the video that he has already shot with the team. Revealing a little bit more, the source said, "It is the same tune that was composed by Vishal Shekhar, but it has been remixed. For last season, as we were playing in South Africa, the original song was infused with a lot of drum beats to give it the local flavour, but now that we are back in India, we have remixed the song and made the necessary music changes."

SRK might have to wait a little bit longer as KKR lost their third match in their encounter against Chennai Super Kings at the Eden Gardens especially after the actor had hired a friend's jet to make it to Kolkata after he had inaugurated the annual FICCI FRAMES event in Mumbai.

Shah Rukh Khan urges Bollywood to take three key learnings from Hollywood

At the inaugural session of FICCI –FRAMES, which kicked off in Mumbai today, actor - producer and IPL team owner Shah Rukh Khan highlighted some key issues plaguing the Indian film industry. Khan particularly urged the film fraternity to adapt some important learnings from Hollywood.

Khan said, "The three basic needs of every Indian - roti, kapda aur makaan - seem to have been fulfilled for most. There is now a fourth desire and that is entertainment and movies are a popular source of this fourth requirement. Another concept popularly emerging and posing to have a great future is sport entertainment. We are at the threshold of a huge burst on the entertainment arena in India and entertainment is the packaging of a growing economy."

Throwing light on the three key areas where Indian cinema needs to learn from Hollywood, Khan said, "The first is screenplay writing. It is not an art but a science. We need to find expertise in screenplay writing in order to globalize Indian cinema. The second is technology. I remember when I met Will Smith, an actor who does just two films a year and I asked him how he picks his films. He said, 'On the basis of creative satisfaction and a great superstar for a co-star.' When I asked him how did he judge if his co-star was a super-star, he said his superstar was 'VFX and technology.'"

Khan further added, "We have the means to bring in the technology and machines to India, but we don't have trained people to handle them. We need to develop cheaper software and develop the VFX industry and filmmaking technology in India with the help of Hollywood. The third thing that we need to learn from Hollywood is discipline and organization in filmmaking coupled with the science of marketing films. We need to learn from them. Only then we can ask their help and not just monetary help. We don't need their investment as much as we need their advice and expertise."

"The time has come to have a symbiotic...

Shah Rukh Khan wants music dramatic films to get help from Hollywood!

Shah Rukh Khan, the badshah of bollywood whose latest offering ‘My Name Is Khan’ broke all box office records in the countries like US, UK, etc, wants producers and directors at home to treat screen play writing as a form of science to be improved upon by taking help from any quarters, including Hollywood, instead of clinging to our unique music-dramatic Indian stories.

However, King Khan made it clear that he wanted to retain unique Indian style of films with songs and drama in heavy dosages, but it can be further improved upon by adopting better techniques from Hollywood who are more disciplined as well as more advanced in visual effect technology.

What Shah Rukh Khan was trying to emphasize that if we wanted bollywood movies to have a global appeal and audience all over the world, the filmmakers will have to adopt the latest technology in the fields of marketing, technology and production of films. Shah Rukh also wants to create a pool of talented popele in the country who can help filmmakers in bollywood with their superb special and visual effects skills.

For the present, bollywood has to go all the way to Hollywood to find some state- of –the- art technicians for its mega budget flicks like ‘Krrish’ and upcoming ‘Kites’. Even the make up artist for Amitabh Bachchan’s character Auro in ‘Paa’ had to be imported from Hollywood.

The cooperation between Hollywood and bollywood has become more important after the stunning visual effects created by James Cameron for his magnum opus ‘Avatar’. In fact, after watching ‘Avatar’, Rakesh Roshan, who was planning to go ahead with his third part of ‘Krrish’, decided to postpone his film till the time he could create similar visual effects for his upcoming film.

Shah Rukh Khan also wants the discipline and professionalism of Hollywood filmmakers to come to bollywood as projects here get extended years after years, making their already high cost almost unbearable for the producers. In bollywood, when a film starts with a budget of Rs 30 crores, the delays and other unprofessional factors make the cost of the flick to go up sometimes by seventy to ninety percent, with the result that its final cost becomes around Rs 55 crores.

Shah Rukh’s list of basic needs

Food, clothing, and shelter are the top three; the fourth has a filmi connection!

Shah Rukh Khan and Katrina Kaif were among the stars at the Frames 2010 conference today (March 16) in Mumbai, where it was revealed that the $13 billion Indian media and entertainment industry is seen growing 13 percent annually over the next five years to net revenues of $24.25 billion by 2014.

The study by the Federation of Indian Chambers of Commerce and Industry (FICCI) made the projection based on the recovery staged by the industry in the last quarter of 2009, which, it feels, will continue in the future.

Speaking on the session, Shah Rukh Khan said the three basic needs of every Indian -- food, clothing and shelter (roti, kapda aur makaan) -- appeared to have been fulfilled for most.

"There is now a fourth desire and that is entertainment and movies are a popular source of this fourth requirement. Another concept popularly emerging and posing to have a great future is sport entertainment," he said.

"We are at the threshold of a huge burst on the entertainment arena in India and entertainment is the packaging of a growing economy."

The study, conducted jointly by consultancy KPMG, adds that the growth will be driven by factors like favourable demographics, high economic growth, strong fundamentals, expected rise in advertising revenue and increasing penetration.

"The media and entertainment industry represents the face of consumers in India," said FICCI secretary general Amit Mitra, after the study was released by Maharashtra Chief Minister Ashok Chavan at the Frames 2010 conference.

"It is a part of our daily life and touches maximum number of people. So despite the challenging last year, I'm excited by the potential of the industry to even grow beyond 13 percent per annum over the next few years," Mitra said.

Others who attended the inaugural event at India's commercial and entertainment hub included filmmakers Yash Chopra and Karan Johar.

As per the FICCI-KPMG study several factors augur well for the industry, notably the potential for growth in media reach, impact of digitisation and convergence, better consumer understanding, innovation and enhanced penetration of regional markets.

The study also gives the following estimates of the size of various segments of media and entertainment industry in 2009 and the projection for 2014:

Television: From $5.71 billion to $11.58 billion

Filmed Entertainment: From $1.98 billion to $3.09 billion

Print Media: From $3.88 billion to $5.97 billion

Radio: From $173 million to $364 million

Music: From $184 million to $382 million

Animation: From just $71 million to $1.03 billion

According to the study, gaming will be the fastest growing sector in the media and entertainment industry. This sector grew 22 percent in 2009 and is expected to expand by 32 percent per annum to reach $711 million by 2014.

IPL 2010: SRK’s Knight Riders face first loss

Shah Rukh's thoughts on his team's performance: "Work Harder"

Shah Rukh Khan's IPL team, the Kolkata Knight Riders, crumbled before the Chennai Super Kings in their third match of the tournament this year. In the match played at the Eden Gardens, Kolkata, today (March 16), the Knight Riders were set a target of 164/3 by the Super Kings. In reply, they were all out for 109 runs.

This was a disappointing turn from SRK's team which started the tournament with a victory over defending champions The Deccan Chargers. SRK was at the stadium for the match today, watching with IPL Chairman Lalit Modi. He had been on his feet and clapping when his team scored boundaries but became progressively more serious as the match started clearly getting away from them. He had tweeted earlier in the day, "Hope lots of people come to cheer the team. day before was fantastic. the sound..the music...the win....nothing like kolkata & eden gardens."

But Shah Rukh is probably going to be philosophical about the loss. His attitude can be understood from his Twitter post yesterday. "Prevoius record shows we lose after initial success? ha ah wot previous record only shows we didnt win thats all. this time work harder." Hope his team follows his advice